OUR CLIENT

Our global iGaming client, is growing their Marketing Data & Analytics Team. The team collaborates with internal country and product marketing managers, online and offline channel specialists and multiple external marketing agencies to deliver a multi-million-pound ATL and digital brand and performance budget focussed on the following markets: UK, Spain, Mexico, Sweden, Ireland, Brazil, Canada and LATAM, with plans to enter many new markets over the next few years.

MARKETING EXPERIENCE - ESSENTIAL

• 3 - 5 years+ in a data driven marketing role (e.g. paid media analyst/marketing analyst/media insight analyst) within a digital/performance and ATL marketing environment (i.e. working for a digital performance or full-service media agency) or performing a similar role client side ideally from an e-commerce, high volume digital/online first transactional business. This means someone with ATL and digital marketing experience and an understanding of how those channels work together to drive customer acquisition and retention
• A demonstrable track record of managing complex data sets across multiple online and offline marketing channels and proven experience of analysing and reporting results and insights on digital performance and ATL marketing campaigns, spanning all common channels (Paid Search/paid social/programmatic/affiliates/CRM) and offline channels (TV/Radio/OOH/VOD/Sponsorship, etc.)
• Solid understanding of marketing analysis and reporting principles, especially digital marketing channels and metrics (acquisition and retention and LTV)
• Strong understanding of marketing principles/channels and financial KPIs - both offline and online,
• Experience of MMM and digital attribution modelling. Ie. working with Mixed Media Modelling and/or Multi Channel Digital Attribution Models. By this we mean using these models to report back on online/offline campaign performance and weighted digital path to conversion performance

TECHNICAL EXPERIENCE

• Strong ability to interpret data, perform statistical analysis, and develop actionable insights.
• Attention to detail, critical thinking, and a proactive approach to identifying and solving data-related challenges.
• Excellent written and verbal communication skills, capable of explaining technical findings to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build and manage relationships with members of teams globally
• Experience in the iGaming industry is beneficial but not mandatory

THE ROLE OF PAID MEDIA MARKETING ANALYST

We are seeking an experienced Paid Media Marketing Analyst to join our Marketing Data & Analytics team. In this role, you will support our Senior Marketing Analyst on the delivery of Paid Media insight and marketing recommendations to the global marketing and product teams to drive marketing campaign optimisation and improve overall marketing efficiencies.
This role has a global remit and will spearhead marketing analysis across all marketing channels from product marketing to digital performance campaigns, to TV and other ATL activity. This requires you to be an adept communicator, prioritising multiple projects and managing stakeholder expectations. We are looking for a proactive individual with a strong cross channel marketing analytical experience and a passion for staying abreast of industry trends.

TECHNICAL RESPONSIBILITIES

• Stay updated with industry trends and advancements in BI/MA technologies and methodologies to continuously improve BI/MA processes.