ABOUT US

At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.
Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.
But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.
Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future, are you ready to join us on this journey?

YOUR ROLE AT BUGABOO

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

THE ROLE

We are looking for a highly analytical Paid Media Specialist with a proactive and creative approach to join our Performance Marketing team, supporting paid media activity across several European markets and Australia.
Your aim as a Paid Media Specialist is to create, manage, and optimize paid media campaigns to ensure Bugaboo delivers best-in-class digital performance, drives high-quality traffic, and meets its commercial targets across regions.
As part of the EMEA Performance Marketing team, you are responsible for planning, building, and executing paid media campaigns in line with the marketing and trade calendar. You will support the Senior Paid Media Specialists with regular analysis and optimization of campaigns to continuously improve performance.
You are part of the Global Brand & Marketing team and report to the Senior Performance Marketing Manager EMEA.

WHAT WILL YOU DO

• Plan and Manage the paid media campaign calendar, ensuring alignment with the marketing and trade calendar, and coordinating with channel specialists, creative and trade teams to deliver high-performing campaigns tailored to local market needs.
• Execute digital campaigns from concept to launch across Paid Social, Paid Search, Google Shopping, and occasionally YouTube and Display, ensuring accuracy and on-time delivery with support from interns.
• Optimize campaign performance by conducting regular checks and applying best practices to enhance quality, engagement, and return on investment across all paid media channels.
• Analyze and report on campaign performance by measuring KPIs against targets, delivering actionable insights, and sharing learnings to inform future strategies.
• Monitor and improve data feeds used in Google Shopping, Affiliates, and dynamic ad formats to ensure accurate and effective ad delivery.
• Support the Affiliate channel with day-to-day operations, including publisher communication, issue resolution, and performance reporting.