Paid Media Specialist, BYD Netherlands at BYD Europe

Hoofddorp, North Holland, Netherlands -

Full Time

Start Date

Immediate

Expiry Date

22 Apr, 26

Salary

0.0

Posted On

22 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Planning, Digital Media Campaigns, Performance Marketing, Data Analysis, Media Optimization, Budget Tracking, Collaboration, Stakeholder Management, Creative Coordination, Campaign Reporting, Media Insights, Testing Initiatives, Automotive Industry Knowledge, Communication Skills, Organizational Skills, Fluency in Dutch, Fluency in English

Industry

Motor Vehicle Manufacturing

Description

The Team At BYD Netherlands, you'll find a passionate team of young and seasoned professionals, driven by innovation and a comprehensive understanding of the automotive landscape in the Netherlands. We embrace the diverse challenges of being a new entrant brand and are committed to our long-term success by delivering top-tier BEV/PHEV products and services to our local customers. Our forward thinking approach and unwavering dedication to collaboration with our valued partners form the foundation of our long term success. We are agile, responsive to industry trends, and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence, the BYD team is focused on creating a sustainable and customer-centric future in the automotive world. About the Role The Paid Media Specialist supports the planning, execution, optimization, and reporting of both digital and offline paid media campaigns. This role plays a key part in driving brand awareness, traffic, and lead generation across channels including digital platforms, TV, radio, and out-of-home (OOH). The ideal candidate combines hands-on digital media experience with an understanding of traditional media planning and campaign coordination, and is comfortable working with data, media partners, and cross-functional teams. Key Responsibilities Paid Media Planning & Execution Support the development and execution of integrated paid media plans across digital and offline channels. Manage and optimize digital paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, and other platforms. Coordinate and support offline media campaigns including TV, radio, and OOH, in collaboration with media agencies and internal stakeholders. Ensure media plans are aligned with campaign objectives, target audiences, and launch timelines. Support creative rotations, messaging alignment, and channel-specific execution. Performance Monitoring & Optimization Monitor digital campaign performance daily and support ongoing optimization of targeting, bidding, and creatives. Track offline media performance using available metrics (e.g. reach, frequency, GRPs) and contribute to campaign evaluations. Support testing initiatives across channels to improve media effectiveness and efficiency. Identify optimization opportunities and insights across the full media mix. Reporting & Analysis Assist in the preparation of weekly and monthly media performance reports across digital and offline channels. Use analytics tools and media reports to evaluate campaign impact, user behavior, and funnel performance. Support attribution and measurement efforts, including understanding the role of upper-funnel media (TV, OOH) on digital performance. Budget & Campaign Support Support media budget tracking and pacing across digital and offline channels. Assist in budget allocation and reallocation based on performance insights. Help ensure efficient use of media spend and alignment with campaign goals. Collaboration & Stakeholder Management Work closely with creative, content, CRM, product, and sales teams to align on campaign needs. Coordinate with media partners, broadcasters, publishers, and platform partners. Support internal stakeholders with paid media insights and best practices. Support internal processes, including payment execution in line with company policies. Coordinate with finance and procurement to ensure timely and accurate payments. Learning & Market Awareness Stay informed about media trends across both digital and traditional channels. Develop knowledge of TV, radio, and OOH planning principles and measurement. Support testing of new media formats, partners, and technologies. Qualifications & Requirements 3+ years of experience in paid media, media planning, or performance marketing. Hands-on experience with digital paid media platforms (Google Ads, Meta Ads Manager, etc.). Understanding of offline media channels such as TV, radio, and OOH, including basic planning and measurement concepts. Experience working with media partners, broadcasters, and platform partners. Strong analytical skills and comfort working with data and reports. Ability to manage multiple campaigns and timelines in a fast-paced environment. Experience in automotive, mobility, e-commerce or tech industries is a plus. Fluency in Dutch and English is required, proficiency in Chinese (Mandarin) is considered an advantage. Strong communication and organizational skills. About BYD Group Established in November 1994, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics. Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2024, BYD Auto delivered 4.27 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.

Responsibilities

The Paid Media Specialist will support the planning, execution, optimization, and reporting of paid media campaigns across digital and offline channels. This role is crucial for driving brand awareness, traffic, and lead generation.