Paid Media Specialist at Disability Law Group

Troy, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Jul, 26

Salary

0.0

Posted On

02 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Buying, Performance Optimization, Data-Driven Decision-Making, Google Search Ads, Google Local Service Ads, Meta Ads, TikTok Ads, Campaign Monitoring, Creative Testing, Data Attribution, Analytics Platforms, Performance Analysis, Collaboration, Audience Targeting, Marketing Strategy

Industry

Law Practice

Description

Support all paid media efforts for Disability Law Group (DLG) and Michigan Accident Attorneys (MAA), with a strong focus on media buying, performance optimization, and data-driven decision-making. Key Responsibilities: Paid Advertising Strategy & Execution Manages and optimizes all in-house paid advertising campaigns, including: Google Search Ads Google Local Service Ads (LSAs) Meta Ads (Facebook and Instagram) TikTok Ads Supports and tests experimental marketing channels such as influencer partnerships, Reddit ads, TV streaming ads, and other emerging platforms Works closely with Crisp to monitor and suggest changes based on results to Social Stack and TV Streaming campaigns Campaign Monitoring & Optimization Oversees day-to-day campaign performance, including pacing, budgets, and creative testing Continuously analyzes results and makes data-informed adjustments to improve performance and efficiency Identifies opportunities to scale high-performing campaigns and pause or refine underperforming ones Measurement, Tracking & Attribution Improves data attribution across platforms to better understand lead sources and performance Works closely with internal teams and tools (e.g., CRM, analytics platforms) to ensure accurate tracking Works with LawRuler as needed to ensure accurate data attribution from all marketing channels Helps identify gaps in tracking and recommends solutions to improve reporting accuracy Reporting & Performance Analysis Pulls and analyzes monthly performance reports across all paid channels Provides clear insights and recommendations based on campaign data Supports leadership with performance summaries, trends, and ROI analysis Collaboration & Strategic Support Collaborates with Ale to align ad creative Provides input on creative testing, audience targeting, and campaign structure Supports broader marketing strategy through performance insights and data analysis Compensation: Salary determined depending on experience

Responsibilities

The Paid Media Specialist will manage and optimize all in-house paid advertising campaigns, focusing on various platforms such as Google and Meta Ads. They will also analyze campaign performance and make data-informed adjustments to improve efficiency.