Paid Media Specialist at Easygo Gaming

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

17 Jun, 26

Salary

0.0

Posted On

19 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Google Ads, Meta Ads Manager, Campaign Optimisation, Bid Management, Audience Segmentation, Campaign Structuring, Google Analytics, Looker Studio, Supermetrics, A/B Testing, Keyword Research, Ad Copywriting, Tracking Setup, Data Analysis, Programmatic Platforms

Industry

Software Development

Description

Work for Melbourne’s fastest growing tech and entertainment company. What's in it for you? In gaming, speed wins. The market moves fast, competitors react faster and player behavior shifts overnight. If you are able to keep up, spot trends before they appear in a dashboard and act without waiting for permission - this role is for you. Your role with us: As a Paid Media Specialist, you will live in the Ads manager, not just visit it for weekly reports. Take a hands-on approach to performance marketing, treating campaign optimisation like a craft. Build, launch, monitor and optimise campaigns daily across Google and Meta, with your fingers on the pulse of every dollar spent. Please Note: We believe in the value of in-person collaboration! This is a full-time, on-site role at our Melbourne CBD office, where you’ll work closely with our dynamic team to drive innovation and growth. Who are we? Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming. Stake is the world's popular online casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 600+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone. Click play, on your career today! What you will do: Campaign Building & Execution (80% of role) Build, launch and manage campaigns from scratch across Google Ads, Meta Ads, X, TikTok and other assigned ad platforms Write, test, and refine ad copy, creative briefs and campaign assets Collaborate closely with designers, product, and marketing leads while maintaining a strong understanding of high-performing creative Conduct daily keyword research, audience mining and bid adjustments Set up tracking, naming conventions and campaign structures that are clear, scalable and easy for others to manage Real-Time Optimisation Monitor campaign performance daily with a focus on immediate action, not reporting Identify and fix underperforming campaigns quickly Adjust bids, budgets, and audience targeting throughout the day based on real-time data and market conditions Identify and scale high-performing creatives while pausing underperforming ones Reporting & Insights Analyse performance data daily, weekly and monthly with a focus on actionable insights Deliver clear, concise updates outlining performance, key drivers and next steps Build and maintain live dashboards for stakeholders to access performance at any time Cross-Functional Collaboration Partner with Creative, Social, Product and Affiliate teams to align campaigns with launches, offers and key events Share real-time performance insights with creative teams to inform ongoing asset development Work with paid media leads to test new platforms, tools and strategies and execute those tests Testing & Continuous Learning Run A/B tests across audiences, creatives, landing pages, offers and bid strategies Stay up to date with platform updates and industry trends across Google, Meta, TikTok and programmatic channels Proactively identify and test new opportunities Document learnings and share insights to improve team performance What you will bring: 3+ years of hands-on performance marketing experience with daily execution in Google Ads and Meta Ads Manager Proven track record of managing budgets independently and delivering against CPA, ROAS and LTV targets Strong expertise in bid management, audience segmentation and campaign structuring Experience working in competitive, high-volume verticals such as gaming, e-commerce, fintech, or travel (gaming experience is a strong plus) Demonstrated experience managing medium to large-scale budgets Proficiency in analytics and reporting tools, including Google Analytics, Looker Studio, Supermetrics or similar Bonus points if you also have: Exposure to programmatic platforms such as DV360 and The Trade Desk Knowledge of the gaming/gambling sector and its regulatory landscape Bachelor’s degree in Marketing, Business, Data, or a related field Fluency in Portuguese, Spanish or another language Some of the perks of working with us: Office Perks & Environment In-house baristas serving free coffee, fresh juices and smoothies Daily catered breakfast and regular company-wide events Snack walls and drink fridges on every floor Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator Wellbeing & Personal Development Access to our Employee Assistance Program for you and your loved ones 9,000+ courses on our Learning & Development platform One paid volunteer day per year Weekly Wednesday massages by professional masseuses Team Connection & Rewards Team budgets for lunches and activities to celebrate achievements Social sports teams and participation in Corporate Games Easygo branded swag Birthday and work anniversary gift vouchers, plus a chance to win some huge prizes Events & Experiences Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1 Office visits from big-name streamers Meet Ambassadors like Alex Pereira, Israel Adesanya Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world. We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here. Come as you are. Be part of something bigger. Click play on your career today.

Responsibilities

The specialist will be responsible for building, launching, and managing campaigns daily across platforms like Google Ads and Meta Ads, focusing heavily on hands-on performance marketing and campaign optimization as a craft. Key duties include real-time monitoring, adjusting bids and budgets throughout the day, and ensuring clear tracking and naming conventions are established.