Paid Media Specialist I at ISACA

, , United States -

Full Time

Start Date

Immediate

Expiry Date

02 Jan, 26

Salary

82712.0

Posted On

04 Oct, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Facebook Ads, LinkedIn, Campaign Management, Performance Optimization, Data Analysis, A/B Testing, Ad Copy Optimization, Budget Management, Social Media Advertising, Customer Segmentation, Digital Marketing, Google Analytics, Creative Problem Solving, Collaboration, Attention to Detail

Industry

IT Services and IT Consulting

Description

About ISACA ISACA is a global professional association and learning organization that leverages the expertise of its 180,000+ members who work in digital trust fields such as information security, governance, assurance, risk, privacy and quality. It has a presence in 188 countries, including 225 chapters worldwide. Through the ISACA Foundation, ISACA supports IT education and career pathways for underresourced and underrepresented populations. Overview This role is key role in managing and optimizing paid media campaigns across digital platforms such as Google Ads, Facebook Ads, LinkedIn, and other paid media channels. You will execute hands-on paid media strategies, including campaign setup, audience targeting, performance optimization, and reporting. Collaborating closely with our marketing and creative teams, you’ll help drive customer acquisition, boost brand awareness, and maximize return on ad spend (ROAS). This role offers an exciting opportunity to build your expertise in digital advertising while contributing to impactful marketing campaigns Responsibilities Campaign Management & Execution: Manage and execute paid media campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, YouTube, etc.), ensuring they align with business goals and KPIs. Set up, monitor, and optimize campaigns, including targeting, bidding, ad copy, creatives, and landing pages to drive conversions and maximize ROI. Conduct keyword research and competitive analysis to refine targeting strategies and optimize paid search campaigns. Create, manage, and optimize social media advertising campaigns, ensuring ad copy, creatives, and targeting are aligned with marketing objectives. Performance Optimization: Regularly monitor and analyze campaign performance data (e.g., impressions, clicks, CTR, CPC, CPA, ROAS) to identify trends, areas for improvement, and opportunities for scaling. Continuously optimize campaigns by adjusting bids, refining targeting, and conducting A/B tests on ad creatives, copy, and landing pages. Perform detailed analysis of ad performance and conversion data, using insights to inform strategies and improve results over time. Stay up to date on best practices, new features, and changes in paid media platforms to ensure campaigns are always optimized and utilizing the latest tools. Budget & Resource Management: Help manage paid media budgets and ensure optimal allocation across campaigns, channels, and platforms. Monitor campaign budgets to ensure they are aligned with performance goals and ensure cost-effective management of ad spend. Work with the team to forecast and set paid media campaign budgets based on campaign goals, historical performance, and expected outcomes. Reporting & Analytics: Use data analysis and performance metrics to refine and improve campaign strategies, ensuring alignment with overall marketing objectives. highlighting key metrics, trends, and actionable recommendations. Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns. Collaboration with Cross-Functional Teams: Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages that are optimized for conversions and aligned with overall brand messaging. Work closely with other marketing team members to align paid media strategies with broader marketing campaigns, ensuring consistency across all touchpoints. Coordinate with the data and analytics team to implement UTM tracking and ensure the accuracy of data collection for performance reporting. Qualifications Required Field of Study: Marketing, Business, Communications, or related field (or equivalent work experience) Minimum Years of Experience Required: 1-3 years Description of Minimum Experience Required: Experience with campaign management tools (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager). Preferred Field of Study: Marketing, Business, Communications, or related field (or equivalent work experience) Preferred Years of Experience: 3+ Description of Preferred Experience: Experience with programmatic ad buying, ABM platforms, Google Analytics 4, budget tracking Strong knowledge of digital marketing concepts such as PPC, social media advertising, and remarketing/retargeting. Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking. Competencies/Skills Required: Proficiency in setting up and optimizing paid search and social media advertising campaigns. Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaign performance. Experience with A/B testing, ad copy optimization, and conversion rate optimization (CRO). Ability to manage and prioritize multiple campaigns, deadlines, and projects simultaneously. Excellent attention to detail, ensuring campaigns are executed with high accuracy and efficiency. Strong communication skills, with the ability to present campaign results, trends, and insights to stakeholders. Up-to-date with the latest trends and best practices in digital advertising, paid search, and social media marketing Self-motivated and results-driven with a focus on continuous improvement and optimization. Creative problem solver who can develop innovative solutions to drive campaign success. Team player who thrives in a collaborative environment and is eager to contribute to team growth and success. Strong understanding of customer segmentation, targeting, and customer journey mapping. Travel Requirements:

Responsibilities

Manage and optimize paid media campaigns across digital platforms, ensuring alignment with business goals. Collaborate with marketing and creative teams to drive customer acquisition and maximize return on ad spend.