JOB TITLE: PAID MEDIA SPECIALIST (E-COMMERCE)

Location: Mississauga, ON (Headquarters)
Job Type: Full-Time
About Rosehill Wine Cellars: Rosehill Wine Cellars is a premier provider of high-quality wine storage solutions, accessories, and cellar design and construction. We are dedicated to enhancing the wine experience for connoisseurs and enthusiasts alike through innovative products and expert craftsmanship.
Position Overview: We are looking for an experienced Paid Search Specialist to join our marketing team. The ideal candidate will be skilled in managing PPC (pay-per-click) campaigns across various digital platforms, optimizing our search engine presence, and driving targeted traffic to our website.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field a plus.
• 2+ years of experience managing PPC campaigns and search engine marketing.
• Strong knowledge of Google AdWords, Meta, Bing Ads, and other search marketing platforms.
• Excellent analytical skills with an ability to mine data for insights.
• Strong attention to detail and ability to work under tight deadlines.
• Proficient with Google Analytics and other analytics tools.
• Excellent communication skills, both written and verbal.

• Plan, develop, and manage PPC campaigns across multiple channels, including Google AdWords, Meta, Bing Ads, Amazon, BestBuy, Costco, and other search platforms.
• Conduct keyword research and selection for pay-per-click campaigns to optimize reach and effectiveness.
• Monitor and analyze analytics dashboards and key reporting tools to identify areas for improvement and report on campaign performance.
• Optimize existing campaigns by revising ad copy, targeting settings, and landing pages based on performance data and split test campaigns.
• Manage budget allocation for campaigns and adjust bids to maximize return on investment.
• Stay updated with PPC and SEM trends and techniques to keep our campaigns cutting edge.
• Collaborate with the marketing and retail sales team to ensure alignment with broader marketing strategies.
• Prepare detailed strategy reports and present findings and insights to management.