DESCRIPTION

The Paid Media Specialist is responsible for the buying, implementation, and daily optimization of paid media campaigns across various platforms, including paid social, programmatic, and publisher direct channels. This role will involve working with self-service and managed service platforms such as Meta, TikTok, Pinterest, LinkedIn, Amazon DSP, StackAdapt, publisher media partners and more. The Paid Media Specialist will also be responsible for client-facing communications and for providing analyses and recommendations.

COMMUNICATION SKILLS

• Strong presentation skills and ability to communicate effectively to internal teams and clients
• Communicate in a clear, coherent and professional manner
• Listen well and solve problems to achieve the most effective outcome for the client, team and agency
• Develop strong relationships across the agency
• Represent the team and Wray Ward in a positive manner in all endeavors

REQUIREMENTS

• 3–5 years of experience as a paid media buyer executing across digital media platforms and publisher direct media buying
• Strong understanding of digital media platform management technology, from implementation to daily management of optimization features
• Experience and ability to perform data analysis along with strong Excel skills
• Strong quality assurance abilities with an eye for detail
• High levels of integrity, autonomy and self-motivation
• Enjoy working in a fast-paced and collaborative environment
• Strong organizational skills and effective management of multiple projects
• Excellent interpersonal and presentation skills, demonstrating energy and passion for the work
• Effective problem-solver and generator of innovative solutions
• Focused on delivering great work, no matter how big or small the project
• Proficient in Microsoft Office applications
• Bachelor’s degree
  This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

• Own the buying, execution and optimization of paid campaigns across multiple paid media channels
• Ensure campaign delivery, performance and client goals are being fulfilled as scheduled
• Plan and manage allocated campaigns and their respective budgets, and implement new initiatives that exceed client KPIs
• Optimize campaigns on a daily basis, and suggest creative changes when needed
• Provide paid media budget recommendations to the planning and client services team based on targeting capabilities, audience sizes and KPIs
• Deliver monthly client reports, verify data accuracy and provide analyses
• Own tactical campaign management including campaign structure and budget allocations
• Experience using standard campaign builds and fluency with AI-intermediated buying
• Familiarity with programmatic and publisher direct media buying