Paid & Organic Search Manager - APJ at Workday

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

26 May, 26

Salary

0.0

Posted On

25 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Search, Organic Search, SEM, SEO, AEO, GEO, Performance Marketing, Budget Management, Bid Management, Audience Segmentation, Keyword Research, Technical SEO, Data Storytelling, Content Writing, Campaign Optimization, MS Excel

Industry

Software Development

Description

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work. The Digital Channels team at Workday leads organic search & paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company. About the Role Our Workday Channel Activation team is looking for a Paid & Organic Search Manager to help drive integrated Search efforts in the APJ region. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing across SEM, SEO, and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO). This position reports to the Global Search Lead. Responsibilities Integrated Search & Collaboration (SEM & SEO) Develop and execute integrated paid and organic search strategies aligned with Workday's business objectives in APJ. Collaborate effectively with various marketing teams, stakeholders, and agency partners to build and execute custom programs to achieve APJ targets. Regularly develop campaign performance reports and presentations with clear data storytelling, highlighting key results, insights, and next steps to non-media centric business leaders. Stay up to date on industry trends, algorithm changes, and new technologies, applying the latest best practices in both paid and organic search marketing. Paid Search Management (SEM) Manage the allocation and optimization of Paid Search budgets to maximize pipeline targets for the region. Oversee budget & bid management, audience segmentation, and optimization of campaign structures across major platforms (Google, Naver, Yahoo Japan). Collaborate with our agency partner on setting up, monitoring, and optimizing ad campaigns, keywords, and ad copy for performance, adopting industry best practices. Drive the evolution of advanced paid search practices like Performance Max, microconversion bidding, and dynamic search ads. Launch new and scale existing paid search programs to support new business priorities and messaging. Organic Search Management (SEO) Oversee market-specific keyword research and competitor analysis for organic search opportunities. Optimize localized content to address regional intent and improve organic visibility in search engines like Google, Naver, and Yahoo Japan. Assist in conducting technical SEO audits to identify and help resolve website issues that hinder search performance. Support English-speaking markets in APJ as well as in-language Japanese, Korean, Thai, and Mandarin. Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and regional chatbots. To succeed in this role you should be someone others might describe as: A critical and data oriented thinker, curious, and a problem-solver who takes initiative Results oriented, creative, resourceful, detail oriented, and highly organized Fun, ethical, and a passionate team player who has a sense of humor Possessing excellent verbal, written and presentation skills Possessing content writing and editing skills About You Basic Qualifications: 5+ years of experience in both SEO and SEM, with a proven track record of success in developing and executing integrated search campaigns. Deep understanding of search engine algorithms, ranking factors, best practices, and the structure of paid advertising platforms. Proficiency in analyzing web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console, and relevant ad platform dashboards. Strong MS Excel skills (vlookups, pivot tables, data analysis). Comfortable speaking about and understanding the impact of core metrics such as CTR, CPC, CPL, MQL, and ROI. Strong data storytelling skills to translate complex search metrics into actionable business insights. Other Qualifications: Self-starter with strong attention to detail and organizational skills. Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment. Experience using Google Ads Editor, Microsoft Advertising Editor, and familiarity with Naver and Yahoo Japan ad platforms. Experience with enterprise SEO research & management tools (e.g., Conductor, BrightEdge, SEMrush, Ahrefs). Experience working in the B2B SaaS vertical (preferred). Experience managing agency or vendor relationships (preferred). Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter. At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com. Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process! At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not. In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday. 🌟 Join Our Talent Community here! Stay connected with Workday: Get the latest news & content Be first to hear about new roles Never miss an opportunity 🌐 Career Site 💡 Benefits 🌟 Join Our Talent Community 📰 Workday Life Blog 🤝 Inclusion and Belonging 📄 Application and Interview Tips 🎓 Early Careers / Internships 📋Contractor Job Site 👩‍💻 Engineering, but brighter. 💼 Sales, but brighter. 🤝 CX & Consulting, but brighter. Visit our Career Site here. Read more below to learn more on our stance on being a proud equal opportunity workplace, pay transparency and accommodation support. Workday is proud to be an equal opportunity workplace. Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records. We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us. You may view the Workday's Pay Transparency Policy, and Know Your Rights Notice, by clicking on their corresponding links. Workday is committed to providing reasonable accommodations for qualified individuals with disabilities, disabled veterans, and others during our application process. If you need assistance or an accommodation due to a disability or for religious reasons, contact us at accommodations@workday.com.

Responsibilities

This role involves developing and executing integrated paid and organic search strategies for the APJ region, collaborating with various teams and agencies to meet targets. Responsibilities include managing paid search budgets, overseeing campaign optimization across platforms like Google, Naver, and Yahoo Japan, and pioneering optimization for evolving search landscapes like AEO and GEO.