Paid Performance Marketing Lead - India at Syfe

Gurugram, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

0.0

Posted On

16 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Performance Marketing, Social Media Advertising, User Acquisition, Data-Driven, Funnel Optimization, CAC Management, LTV Analysis, Meta Ads Manager, TikTok Ads Manager, X Ads Manager, LinkedIn Ads Manager, A/B Testing, Creative Testing, Marketing Analytics, ROI Analysis, APAC Digital Landscape

Industry

Financial Services

Description

About Syfe Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in WealthTech, we are a team of passionate builders creating the future of wealth management. Location: Gurgaon | Hybrid Work (3 Days From Office) The Right Profile As our Paid Performance Marketing Lead, you will own the engine that drives Syfe’s brand presence and user acquisition across the social landscape. You are a growth-obsessed builder who lives at the intersection of data-driven precision and creative storytelling. You don't just "run ads" - you architect high-converting funnels that turn casual scrollers into long-term investors. You thrive in high-growth environments where you can balance strategic planning with a relentless, hands-on approach to execution, always keeping a clinical eye on CAC and LTV. Responsibilities Own the Social Roadmap: Develop and execute high-impact paid social strategies that align with our aggressive growth targets across different markets Design, Build & Deploy: Lead the full lifecycle of campaign execution across Meta, TikTok, X, and LinkedIn, ensuring every dollar spent is optimised for maximum impact. Experiment & Iterate: Run structured A/B testing and experimentation on creatives, audience segments, and ad formats to consistently move the needle on performance. Data-Driven Insights: Translate complex datasets and performance metrics into actionable strategic pivots, providing clarity on ROI and growth forecasts. Cross-Functional Partnership: Work closely with Creative, Data, and Product teams to ensure our campaign funnels are integrated, seamless, and high-converting. Platform Leadership: Stay at the forefront of the industry, anticipating algorithm shifts and emerging ad formats to maintain our competitive edge in the market. Minimum Qualifications 4–6 years of experience in performance marketing, specifically managing large-scale paid social budgets for both web and mobile apps. Deep, hands-on technical proficiency with Meta, TikTok, and X Ads Managers, with a knack for maximizing output from platform account teams. Strong experience navigating the nuances of the APAC digital landscape and tailoring strategies to local cultural contexts. Detail-oriented and data-driven, with total confidence in interpreting marketing analytics to drive ROI and guide business decisions. Comfortable operating in a fast-moving environment with evolving priorities and a "no task is too small" mentality. (Preferred) Familiarity with the technical side of tracking—including CAPI, pixel implementation, and navigating the post-IDFA landscape. (Preferred) Advanced experience with MMPs such as Appsflyer, specifically leveraging deep links and deferred deep links to create seamless user journeys. Come As You Are We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all. Due to the volume of applications, we regret that only shortlisted candidates will be notified.

Responsibilities

The Lead will own the social roadmap by developing and executing high-impact paid social strategies aligned with aggressive growth targets across different markets. This includes leading the full lifecycle of campaign execution across major platforms like Meta, TikTok, X, and LinkedIn.