Paid Search Analyst at Unlock Health

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Full Time

Start Date

Immediate

Expiry Date

23 Jan, 26

Salary

0.0

Posted On

25 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Search, Keyword Research, Campaign Development, Optimizations, Reporting, Analytics, Collaboration, Healthcare Experience, Digital Marketing, Excel, Google Sheets, Search Engine Marketing, Client Presentations, Industry Trends, Performance Measurement, ROI Assessment

Industry

Business Consulting and Services

Description

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design. Title: Paid Search Analyst Direct Manager Title: Associate Director, Search This is a full-time, remote (work-from-home) based opportunity. Must be based in the continental US. The Role The Paid Search Analyst is a core member of the Unlock Health media team and leads the day-to-day management of performance-driven campaigns. As a Paid Search Analyst, you will be responsible for designing and implementing successful paid search campaigns that drive traffic, leads, and conversions for our healthcare clients. The ideal candidate thrives in a fast-paced environment while building relationships within the agency and with our clients. What You’ll Do Paid search strategy and execution Keyword research and analysis Development of campaigns across various search engines (keywords, ad groups, and ad copy) Optimizations, reporting and insights Presenting recommendations and reports to clients Collaboration with internal teams and key stakeholders Keeping up with industry trends The ideal candidate: Strong knowledge of the paid search (SA360, Google, Bing) landscape, platforms and best practices Strong analytical skills and proficiency in Excel or Google Sheets Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) Thrives in an ever-changing landscape while fostering an environment that allows others to love what they are doing Has healthcare experience and/or a passion for healthcare industry Minimum Qualifications: Minimum 2+ years of paid search at an agency Experience in applying search marketing to brand-building & direct response initiatives Strong command of search engine research and reporting resources Enjoys collaborating with internal and external teams Passion for the digital space Bachelor's degree required, BS/BA in Marketing, Advertising or related field preferred Perks and Benefits Competitive Salary Range Health, Dental and Vision benefit packages to fit all types of lifestyle Life, Short and Long Term Disability Insurance paid 100% by the company FSA / HSA Options 401(K) with a generous company match program Flexible Paid Time Off (aka- unlimited) Paid Parental Leave Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) Employee Referral Program About Unlock: Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, combining Eruptr and DECODE with a team of experts in managed care, technology, and ROI design. We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here. Equality Opportunity Employer Statement Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Responsibilities

The Paid Search Analyst leads the day-to-day management of performance-driven campaigns, designing and implementing successful paid search campaigns for healthcare clients. This role involves keyword research, campaign development, optimizations, and presenting insights to clients.