Paid Search and Social Coordinator at Swell Media
Portsmouth, NH 03801, USA -
Full Time


Start Date

Immediate

Expiry Date

10 Dec, 25

Salary

50000.0

Posted On

10 Sep, 25

Experience

1 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Google Products, Media Planning, Numbers, Project Management Skills, Gtm, Google Analytics, Digital Marketing Experience, Sheets, Google Tag Manager, Writing, Analytical Skills, Docs, Powerpoint, Interpersonal Skills

Industry

Marketing/Advertising/Sales

Description

REQUIRED SKILLS:

  • Excellent organizational skills, multi-tasking capabilities, and attention to detail.
  • Willingness and ability to follow process.
  • Results-driven and passionate about putting in the work to garner success.
  • Fundamental knowledge of media planning and buying (cross-channel).
  • Strong project management skills.
  • Exceptional communication, writing, and interpersonal skills.
  • Strong quantitative and analytical skills.
  • Comfortable working with budgets and numbers.
  • Self-motivator with proven ability to work under pressure and complete tasks in a timely manner.
  • Have the ability to positively reinforce the Planners in building and nurturing partner relationships.
  • High level of proficiency in MS Excel, Word, and PowerPoint & the Google equivalents (Sheets, Docs, Slides).
  • Experience with Meta and Google products in general; Meta Ads Manager, Campaign Manager, Google Tag Manager (GTM), Google Analytics (GA), Google Ads is a plus.

EDUCATION AND EXPERIENCE:

  • BA/BS in Marketing or related field with 1-2 years of business experience; digital marketing experience preferred
  • Agency media internship preferred

How To Apply:

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Responsibilities
  • Responsible for the day-to-day coordination/execution and management of media plans and schedules and working closely with Planners to learn campaign needs to function proactively versus reactively
  • This requires fluency in ad-planning tool, ad-server, and reporting systems once trained
  • Ensures Planners are receiving requested information from partners in due time and following up when necessary
  • Holds Planners accountable for keeping the status of RFPs, proposals, and orders current in the ad-planning tool
  • Creates spec doc and UTMs for Planners review/ approval and trafficking to Producers
  • Spearheads creative review, campaign set-up, and trafficking along with partner QA and ad-ops access/ reporting set-up
  • Verifies appropriate data filters through and/or reporting set-up across all partners/ channels as well as develops and maintains a client-friendly screenshot/ proof-of-purchase (POP) deck with campaign ads
  • Works with multiple sources of analytics to be able to ensure the correct data is being used for Planner analysis and optimization and scheduled reporting
  • Efficient Tools and Systems Management:
  • Manage ad-planning tools, servers, and reporting systems efficiently.
  • Ensure timely information delivery to Planners and PPC Specialists.
  • Maintain accurate data filters, reporting setups, and client-friendly decks.
  • Campaign Coordination and Implementation:
  • Create campaign documents, facilitate trafficking, and oversee the creative review.
  • Coordinate with PPC Specialists for day-to-day campaign execution.
  • Ensure completeness of campaign implementations and accountability of specialists.
  • Analytics, Optimization, and Trends Research:
  • Utilize multiple analytics sources for analysis and optimization.
  • Research media and PPC trends for strategic planning and presentations.
  • Gather data to equip specialists for strategic recommendations.
  • Technology Proficiency and Management:
  • Maintain proficiency in PPC platforms and media technology stack.
  • Understand and manage tools including Campaign Manager, Meta Ads Manager, Google Ads, etc.
  • Expense Tracking, Billing, and Task Management:
  • Monitor expenses on paid social platforms for accurate billing.
  • Proactively manage tasks to keep projects on track.
  • Communication and Collaboration:
  • Spearhead creative review, campaign set-up, and trafficking.
  • Coordinate with PPC Specialists for information exchange and optimization recommendations.
  • Make budget adjustment recommendations based on campaign performance insights
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