Paid Search and YouTube Strategist at Mythic

Charlotte, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

20 Jul, 26

Salary

0.0

Posted On

21 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, YouTube Ads, Paid Search, Performance Marketing, Google Analytics 4, Looker Studio, Bid Management, Keyword Research, Data Analysis, A/B Testing, Campaign Optimization, Excel, Google Sheets, Digital Marketing, Audience Targeting

Industry

Advertising Services

Description

Position: Paid Search & YouTube Strategist FLSA Classification: Exempt Reports to: Associate Director, Search and Social Revision Date: 2026 Work Location: Mythic is headquartered in Charlotte, NC; highly qualified candidates may be considered for a fully remote role. Mythic employees are expected to work from 9:00am-5:30pm EST, but may also require evenings and weekends as client needs dictate. Must be authorized to work in the US without corporate assistance. Must be located in the US. Summary: Mythic is a full service, independent, growth agency HQ’d in Charlotte, N.C., we focus on consumer and B2B high growth brands from the mid-market to Fortune 500. We bring a strategy-first approach with extraordinary creative execution to our suite of integrated capabilities across Social, Email, Paid Media, Analytics and Webdev. Mythic believes that brands have the potential to Be More; more focused on what drives long-term impact, more memorable, more resonant, more consistent and more connected - all in service of delivering accelerated growth. Be More is the ethos we deliver work by. Our Core Values guide us in that work: Own the Work, Find a Way, Create with Purpose, Move as One, and Fuel Curiosity. Job Summary: Mythic is seeking a Paid Search and Youtube Strategist with 2 - 3 years of experience to join our growing team. As Mythic's Paid Search and YouTube Strategist, you will build and optimize high performance campaigns across Google Search, Shopping, and YouTube to drive measurable growth. What you’ll be doing: * Campaign Execution: Build, launch, and manage high-performance campaigns across Google Search, Shopping (PMax), and YouTube (including TrueView, Discovery, and Shorts). * Performance Optimization: Conduct daily account "hygiene," including bid management, keyword expansion, negative keyword refinement, and Quality Score improvement. * YouTube Strategy: Design and execute YouTube ad sequencing and audience targeting strategies that move users from awareness to action. * A/B Testing & Creative Analysis: Partner with the creative team to design and test ad copy, thumbnails, and video assets, using data to inform future creative briefs. * Reporting & Insights: Collaborate with the Associate Director to build and maintain comprehensive dashboards in Looker Studio and GA4, providing the "so what" behind the data. * Cross-Channel Synergy: Work closely with the counterparts to ensure a unified brand voice and leverage cross-channel audience insights for retargeting. * Beta Testing: Stay ahead of industry shifts by identifying and participating in Google’s latest product alphas and betas. What you’ll bring to the team: * Experience: 2–3 years of hands-on experience in performance marketing, specifically within Google Ads (Search & Video). * Platform Mastery: Proficient in Google Ads interface, Google Ads Editor, and YouTube Studio. * Analytical Rigor: Comfortable navigating GA4 and using Excel/Google Sheets (Pivot Tables, VLOOKUPs) to synthesize large datasets. * Communication: Ability to translate technical metrics into actionable insights for the Associate Director and broader marketing stakeholders. * Growth Mindset: A "fail fast, learn faster" mentality with a passion for staying updated on the latest digital marketing trends. * Certifications: Google Ads Search, Video, and Measurement certifications are highly preferred. Physical Requirements: * Sedentary work that primarily involves prolonged periods of sitting at a desk * Light work that could include carrying 5 pounds * Keyboarding Mythic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Title I of the Americans with Disabilities Act of 1990 (ADA) makes it unlawful for an employer to discriminate against a qualified applicant or employee with a disability. The ADA defines an individual with a disability as a person who: (1) has a physical or mental impairment that substantially limits a major life activity, (2) has a record or history of a substantially limiting impairment, or (3) is regarded or perceived by an employer as having a substantially limiting impairment. An applicant with a disability, like all other applicants, must be able to meet the employer's requirements for the job, such as education, training, employment experience, skills, or licenses. In addition, an applicant with a disability must be able to perform the "essential functions" of the job, the fundamental duties either on her own or with the help of "reasonable accommodation." However, an employer does not have to provide a reasonable accommodation that will cause "undue hardship," which is significant difficulty or expense. (EEOC)

Responsibilities

The strategist will build, launch, and optimize high-performance campaigns across Google Search, Shopping, and YouTube to drive measurable growth. They will also collaborate with creative teams to test ad assets and provide actionable insights through data reporting.