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We are looking for a Paid Search Lead to spearhead our paid search strategy, driving growth and maximizing ROI. This is a key role with substantial impact.
Note: This is a fixed-term position for approximately one year.

• Establishing targets and measurement frameworks for paid search initiatives.
• Developing the overall paid search roadmap and strategy, aligned with business objectives.
• Identifying expansion and optimization opportunities across platforms like Google Ads and Bing Ads.
• Leading the planning, setup, and execution of paid search campaigns, including ad copy, bid management, and budget allocation.
• Monitoring campaign performance metrics and analyzing data to identify improvements and growth opportunities.
• Implementing A/B testing to optimize campaign structure, ad creatives, landing pages, and targeting.
• Collaborating with SEO and content teams to ensure alignment.
• Partnering with the analytics team to track, measure, and report on paid search campaign impact.
• Working with product and sales to align paid search strategies with launches and promotions.
• Managing relationships with paid search vendors, agencies, and technology partners.