Paid Search Lead, Germany at Careers at Eucalyptus

Berlin, , Germany -

Full Time

Start Date

Immediate

Expiry Date

25 Dec, 25

Salary

0.0

Posted On

26 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Search Marketing, Performance Max, Analytics, A/B Testing, Landing Page Optimization, Data Analysis, Compliance, Communication, Consumer Behavior, Growth Strategy, Bidding Strategies, Targeting Strategies, Collaboration, Problem Solving, Creativity

Industry

Health and Human Services

Description

About Eucalyptus We’re making good health last life a lifetime At Eucalyptus (“Euc”), we believe good health should last a lifetime. Today, more than 1 billion people globally live with obesity — a primary driver of preventable chronic diseases. We’re behind Juniper, one of the world’s largest clinical weight management programs, combining game-changing GLP-1 medication with tailored nutrition and exercise plans. Our multidisciplinary team — including prescribers, health coaches, dietitians, nurses, and pharmacists — delivers truly life-changing results. Published clinical research shows Juniper patients are 4x more likely to lose significant weight through our treatment program. 2024 & Beyond: Revenue up 120%+ YoY; valuation now >$500M USD. $100M USD+ raised from top global investors (BOND, NewView, Blackbird, Airtree — backers of Canva, Stripe, AirBnb). Over 100,000 monthly active patients worldwide. 5x growth in our German patient base in 2025. What’s next? We aim to support 1 million patients globally, expand into new conditions and demographics, and build Germany’s most ambitious digital healthcare ecosystem. We move fast, think big, and work with the best. If you want an exciting and rewarding challenge — this is it. About the role (What you’ll be doing) We are seeking an exceptional Google suite expert to lead and own our aggressive search channel growth in Germany. The lead will drive successful search marketing campaigns across Google’s ecosystem, leveraging deep expertise in all current Google products—including advanced campaign types. If Google Search is your arena, you’ve mastered working in regulated industries, and the thought of deploying seven-figure budgets each month excites you — we want to meet you. Own the Google Search growth strategy for Germany, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail. Stay ahead of the curve — monitor new Google features, products, betas, and policy changes, especially in regulated environments like healthcare. Lead A/B and multivariate landing page tests, translating performance data into actionable optimisation. Work closely with design, analytics, and development teams to boost CTR, CVR, and ROAS. Analyse competitors, find growth gaps, and implement world-class bidding and targeting strategies. Monitor performance with Google Analytics, Search Console, and Looker Studio, providing clear and data-rich reporting. Partner with Allocation & Performance Managers to define budget allocations, and with our Growth Lead to execute market-winning strategies. Build a culture of experimentation and iteration — embedding testing into every layer of our marketing and product approach. Collaborate with cross-functional stakeholders, including product, engineering, design, and marketing, to align on testing priorities and ensure seamless execution. About You (Who We’re Looking For) Requirements 4+ years in search/paid media and hands-on Google campaign management. Deep understanding of Google Ads (including Performance Max), product ecosystem, and analytics tools. Proven experience planning, executing, and interpreting landing page experiments. Analytical mind, creative problem-solver, and effective communicator. Comfortable in highly regulated industries (e.g., healthcare, pharma, insurance) and understand the nuances of compliance. Ability to form data-driven hypotheses, define success metrics, and clearly communicate test results and recommendations to stakeholders. Attention to detail, curiosity, and a growth mindset — always looking for ways to improve the user journey and drive better outcomes. Experience in D2C, consumer, or subscription-based businesses is essential — you understand how to optimize for acquisition, retention, and lifetime value while balancing the challenges that come with advertising in the healthcare space. Strong communication skills in German and English, both written and verbal; able to clearly present ideas, test outcomes, and insights to cross-functional teams. A deep understanding of German consumer behavior, with the ability to localize strategies and messaging for maximum impact in the German market.

Responsibilities

Lead and own the search marketing strategy for Germany, driving performance across various Google products. Monitor new features and policy changes, and collaborate with cross-functional teams to optimize campaigns.