Paid Search Manager at Tchibo GmbH
Berlin, Berlin, Germany -
Full Time


Start Date

Immediate

Expiry Date

02 Dec, 26

Salary

0.0

Posted On

03 Sep, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Yes

Skills

Industry

Advertising, Marketing & PR

Description

 

We're one of Germany's best-known brands and have always had the courage to break new ground. Customer-centric and data-driven, our marketing team interacts with a broad target audience across multiple channels. Because at Tchibo, everything revolves around our customers. Join us in creating bold innovations with measurable results! 

 

Your tasks: You make the difference with us.

 

  • In the role of Performance Marketing Manager Paid Search (m/f/d)  you plan, control and optimize online campaigns in the area of ​​Paid Search (Google & Microsoft Ads) with the goal of achieving CDR and ROI targets.
  • In this role, you will design and implement a structured test-and-learn approach to continuously improve campaign performance.
  • You create regular reports on campaign performance, test results and forecasts , and conduct in-depth analyses to support data-driven decisions.
  • Working closely with Marketing and Category Management, you will be responsible for creating creative briefings as well as planning and implementing promotions and sales campaigns .
  • Furthermore, you coordinate and manage cross-channel performance marketing projects and ensure smooth collaboration across different channels.
  • You implement tracking structures for the campaigns and ensure the accuracy and completeness of the data .
  • Furthermore, you keep an eye on competitor activities, industry trends and best practices , and derive relevant recommendations for action from them .

Your profile: You constantly reinvent us.

 

  • With  at least 3 years of experience in B2C Paid Search (Google & Microsoft Ads) and a Bachelor's degree in Marketing, Business or an equivalent professional qualification, you bring a solid foundation.
  • You proactively drive topics forward from beginning to end with a strong ownership mentality .
  • You manage multiple stakeholder requirements and projects simultaneously, independently and confidently – thanks to your strong ability to prioritize and organize.
  • You have a knack for exploring new paths: You strategically use innovative technologies to implement changes in a planned and effective manner.
  • Your actions are based on data – you have experience managing large amounts of data and impress with strong analytical skills .
  • Knowledge of the markets in Poland, Slovakia, the Czech Republic, Hungary or Turkey is a welcome plus.
  • You are naturally confident and proficient in using Google & Microsoft Interface & Editor as well as Merchant Centers .
  • Excellent German and English skills complete your profile.

Responsibilities
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