JOB DESCRIPTION

Title: Paid Search (PPC) Executive
Type: Permanent, Full time
Start date: ASAP
Hours: 40 hours per week
Salary: Competitive, dependent on experience
Location: This role is 100% based at our new HQ in Aylesford, Kent

This is an excellent opportunity to join us on our fast-growth journey!
We’re looking for Paid Search (PPC) Executive to join our team to Implement a host of advertising campaigns on the Google platform.
This is a newly created role to support the ongoing fast-growth of the organisation.
Your responsibilities will include:
· Planning and implementing top of funnel, middle of funnel and bottom of funnel campaigns on the Google platform to capture and convert both warm and cold traffic.
· Creating YouTube Short conversion campaigns.
· Working with the Head of Acquisition to correspond PPC campaigns with other acquisitional campaigns to capture MOF and BOF traffic and increase overall conversion rates.
· Analysing current trends and seasonal search term volumes using Google Trends to inform strategy for paid search ads.
· Establishing and creating a detailed testing schedule for all Google campaigns to ensure that all variables are tested and fully optimised and a sustainable strategy is achieved.
· Tracking key campaign metrics on a daily basis, optimising campaigns to ensure maximum efficiency and conversions across the platform.
You’ll excel in this role if you have the following skills & experience:
· Proven experience with the Google platform and managing all types of Google campaigns.
· Previous experience managing conversion PPC campaigns in the e-commerce industry.
· Excellent communication and presentation skills.
· Ability to report in a clear and concise manner.
· Ability to work semi-autonomously, using initiative to plan and execute campaigns, and reporting results.