WHAT WE NEED YOU TO HAVE (MINIMUM QUALIFICATIONS):

• Bachelor’s degree (or applicants can substitute one year of related experience for one year of education)
• 2+ year of hands-on experience in Google Ads and Microsoft/Bing Ads, including keyword targeting, bidding strategies, and performance optimizations
• 1+ year of experience using Google Analytics (GA4) to analyze website and campaign performance, including traffic, engagement, and conversion tracking
• 1+ year of experience with Google Tag Manager (GTM) for implementing and managing conversion tracking, remarketing tags, and event-based triggers
• Google Ads Search Certification (or willingness to obtain upon hire)
• Must be able to pass a background check and drug screening.

• Execute and Optimize Paid Search Campaigns: Build, manage, and continuously optimize campaigns in Google Ads and Microsoft Ads, ensuring alignment with performance benchmarks, budget pacing, and client objectives.
• Search Engine Marketing (SEM) Strategy & Execution: Support the Search Subject Matter Expert in developing and executing SEM strategies across accounts, with ownership of daily performance management, keyword research, ad copy testing, and bid optimization.
• Performance Monitoring & Analysis: Analyze paid search performance data to uncover trends, identify opportunities for improvement, and implement data-driven optimizations. Leverage tools such as Google Ads, Microsoft Ads, Google Analytics, and Looker Studio.
• Reporting & Insights: Create and deliver clear, actionable performance reports with strategic recommendations for ongoing improvement. Translate campaign data into client-ready insights.
• Collaboration with Media Strategy: Work closely with media strategists and analytics teams to inform cross-channel media plans, ensuring search campaigns are fully integrated and support broader client objectives.
• Innovation & Testing: Proactively test new ad formats, audience segments, and beta opportunities within paid search platforms to drive continuous improvement.
• Team Integration & Knowledge Sharing: Be a key contributor to a collaborative team environment, sharing insights, supporting teammates, and staying up to date on search trends, tools, and best practices to help elevate our team’s capabilities.