Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

JOB SUMMARY

The Paid Search Specialist will play a pivotal role in building campaigns, monitoring daily performance, conducting in-depth reporting, and executing optimizations across Purple’s Paid Search, Shopping, and PMAX campaigns. This position entails close collaboration with the Manager and Senior Manager of Paid Search, with direct reporting to the Senior Manager.

JOB DESCRIPTION

Essential Duties & Responsibilities:

• Responsible for accurate and timely execution of Paid Search campaigns, including the creation of ads to support promotions across Search, Shopping, PMAX, and other Google/Microsoft campaign types
• Partner closely with the Manager and Senior Manager of Paid Search to execute optimizations to existing campaigns (e.g. bid changes, ad copy updates, targeting changes, and landing pages updates)
• Responsible for campaign budget and goal pacing, providing strategic recommendations in order to meet/exceed goals
• Work closely with Manager and Senior Manager of Paid Search to launch A/B and multivariate tests while assisting in the reporting and analysis to determine next steps
• Responsible for creating and maintaining accurate reporting on paid search campaigns. This including QAing Looker, generating reports using Excel, and updating recurring weekly reporting
• Responsible for timely correspondence with internal stakeholders in order to meet deadlines
• Research industry trends, monitor competitive activity, build PowerPoint presentations and graphs to showcase campaign performance
• Keep pace with search engine and PPC industry trends, best practices, and developments

Required Skills, Education, Experience:

• 1 - 3 years paid search experience
• BS in marketing or related field
• Proficiency in Google Ads and Bing Ads platforms (familiarity with Search Ads 360 is a plus)
• Strong foundational knowledge of search, shopping, and PMAX campaign structure, optimizations, trends and best practices
• Experience working with feed management platforms is preferred (Productsup, Feedonomics, ChannelAdvisor, etc.)
• Previous experience supporting/managing paid search campaigns with budgets exceeding $50k/month
• Proficient in Microsoft Excel used specifically for pivot tables, vlookups, and data trend analysis
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Excellent written and verbal communication skills
• Rigorous attention to detail and time management skills
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility

• Responsible for accurate and timely execution of Paid Search campaigns, including the creation of ads to support promotions across Search, Shopping, PMAX, and other Google/Microsoft campaign types
• Partner closely with the Manager and Senior Manager of Paid Search to execute optimizations to existing campaigns (e.g. bid changes, ad copy updates, targeting changes, and landing pages updates)
• Responsible for campaign budget and goal pacing, providing strategic recommendations in order to meet/exceed goals
• Work closely with Manager and Senior Manager of Paid Search to launch A/B and multivariate tests while assisting in the reporting and analysis to determine next steps
• Responsible for creating and maintaining accurate reporting on paid search campaigns. This including QAing Looker, generating reports using Excel, and updating recurring weekly reporting
• Responsible for timely correspondence with internal stakeholders in order to meet deadlines
• Research industry trends, monitor competitive activity, build PowerPoint presentations and graphs to showcase campaign performance
• Keep pace with search engine and PPC industry trends, best practices, and development