Paid Search Strategist

at  Postmedia Network Inc

Position: Paid Search Strategist (PPC, SEM)
Position Type: Full Time, Permanent
Reports to: PPC Team Lead
Location: Remote (Canada)
Division: Postmedia Integrated Advertising

THE OPPORTUNITY:

We are looking for an experienced strategic Google Ads Paid Search (PPC) Strategist to join our team. Responsible for building, executing and optimizing client search strategies on Google Ads and Microsoft Ads. This includes compiling recommendations, researching opportunities and leveraging PPC best practices that generate leads and maximize ROI for our clients. The PPC Strategist should be experienced in analyzing complex data and making data-driven decisions.

• Research clients’ websites to understand online goals and objectives
• Develop a paid search (PPC) strategy including keyword research, audience targeting, and ad copy / messaging
• Manage and optimize multiple paid search (PPC) campaign performance through continuous A/B testing, competitor analysis, keyword research, creative optimizations and trend insights to achieve client KPI targets across a variety of industries
• Identify landing page optimizations to improve lead generation and sales
• Monitor campaign performance and budget management
• Communicate regularly with Account Managers
• Assist Postmedia sales team in presales strategic support
• Support Account Management team with monthly and quarterly client reporting and client presentations