Disney Experiences’ in-house social team seeks a Paid Social Media Analyst. Reporting to the Paid Social Media Manager, this role will help oversee Consumer Products paid social media, including Meta, TikTok, Pinterest, Snapchat, YouTube, and more.
The individual filling this role will be responsible for social campaign management activities such as data feed and audience builds, campaign implementation, QA, ongoing optimization, and performance insights reporting. They will also provide input into the construction of client decks and status documentation.
The ideal candidate will have extensive prior experience with paid social buying, campaign management, and data analysis. They will also have familiarity with online trafficking and digital analytics tools.

BASIC QUALIFICATIONS:

• 2-5 years executing paid social media advertising campaigns
• Must have a thorough working knowledge of Meta Ads Manager and Google Ads interfaces. Familiarity with TikTok, Snapchat and Pinterest a plus
• Familiarity with web analytics tools such as Adobe Analytics (Omniture) or Google Analytics 360 to drive tactical decisions
• Ability to work well with cross-functional teams and prioritize time
• Comfortable working with team members at all levels, including senior management
• High proficiency with Microsoft Excel

EDUCATION

Four-year college degree or equivalent experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.

• Implement, manage, and optimize paid social advertising campaigns
• Ensure proper campaign setup to track properly in Adobe Analytics and paid social buying platforms: Meta, TikTok, Pinterest, Snapchat, and YouTube
• Analyze campaigns to identify key insights, trends, and testing opportunities
• Manage the daily campaign optimization efforts of assigned accounts to ensure you are achieving the traffic, engagement and conversion goals set for each campaign
• Manage daily budget tracking process to make sure pre-defined spending levels are on pace
• Utilize team workflow system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
• Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
• Manage bid rules and optimization efforts at the campaign, audience, and ad levels to drive account performance
• Review or provide regular reporting to add insights and provide commentary to explain variations
• Manage the execution, reporting, and share-outs of testing initiatives
• Collaborate with leadership, colleagues and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
• Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities