ABOUT TOWNSQUARE IGNITE:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
• Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Paid Social Analyst Opportunity:
We are seeking a Paid Social Analyst to join our growing Ignite team. You will collaborate closely with the Media Buying and Account Management teams to plan, launch, manage, and optimize paid social campaigns across platforms including Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Nextdoor.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred
• 6+ months of experience in digital media, preferably in paid social (preferred, not required)
• Hands-on experience with platforms such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Snapchat Ads, Pinterest Ads and Nextdoor ads is a plus
• Highly organized with strong time management skills and attention to detail
• Excellent communication skills—both written and verbal
• Problem-solving mindset and ability to adapt in a fast-paced environment.
• Self-starter who thrives both independently and in a team setting
• Must be proficient, intermediate level, with Excel, PowerPoint, Word

RESPONSIBILITIES:

• Conduct audience research and build strategic social media campaign plans.
• Execute campaign setup, launch, and optimization across paid social platforms.
• Monitor pacing and campaign performance, and maintain daily updates.
• Manage creative trafficking, testing, and troubleshooting across platforms.
• Build, implement, and troubleshoot tracking pixels for campaign measurement.
• Maintain a deep understanding of each platform’s best practices and policies.
• Collaborate with Account Management to resolve performance issues or discrepancies.
• Provide support for media buying strategy and performance optimizations.
• Deliver assigned tasks on time with attention to accuracy and detail.
• Communicate performance insights and collaborate cross-functionally to drive results