ASSOCIATE PARTNER:

An Associate Partner is a specialist activation position within a team and will often be the main point of contact for the client. An Associate will be a self-sufficient, proactive person who will support the Partner on the strategy of the function, they will be responsible for product activation, effectiveness and analysis as well as quality assurance. An Associate Partner will be client facing and be responsible for the performance for a client, channel or function.

SKILLS & EXPERIENCE:

Must have:

• Significant hands-on experience in paid social media (and at a minimum within Meta), with an understanding of best practices, product updates, and industry trends.
• A proven track record of successfully executing paid social media strategies for various clients or organisations.
• Up-to-date industry knowledge.
• Experience with other social media advertising platforms, such as Tiktok, X (Twitter), LinkedIn, Snapchat or Reddit.
• An advanced understanding of pixel implementation and CAPI (Conversion API)
• Experience with social media analytics tools and an understanding of media attribution.
• Experience working with Excel & Google Sheets.
• Experience with PowerPoint/Google Slides.
• Experience working with data.
• Experience presenting and speaking to clients.
• Experience running DR and brand activity for clients.

Desirable:

• Meta Blueprint certification
• Experience with other social media advertising platforms like Pinterest, Snapchat, or TikTok.
• Experience with social media management tools like Hunch, Spirable or Smart.ly.
• Experience running feed campaigns within social media platforms.
• Understanding of measurement lift studies within social media campaigns.
• Experience with influencer marketing campaigns on social media platforms.

PROFILE

The future of marketing is digital, where the practitioner’s skill is the key to its effectiveness. Open Partners is an agency, like algorithms, that is constantly evolving. We are created without legacy to thrive both in today’s conditions and for the unexpected needs of tomorrow, working in chorus throughout the marketing funnel. We are free from silos and think holistically at pace and scale. We give our people freedom, fostering a culture that empowers the most talented people to do their best work.
We look for those who see the world a little differently, who will force us to think in new ways, who might even make us feel a little uncomfortable. We’re looking for people who inspire us, who question the norm and have the entrepreneurial spirit.

OVERVIEW OF ROLE:

The Paid Social Associate Partner is responsible for planning and activation across various Paid Social platforms for a client or group of clients, ensuring effectiveness and helping to develop our overarching Paid Social strategy.

ROLE RESPONSIBILITIES

Strategy:

• Planning - forecasting and campaign planning.
• Testing - proactive testing and innovation ideas, planned on a roadmap.
• Integration - linking up with other products and disciplines, with Data & Creative products deployed as solutions.
• Review - monthly and quarterly review meetings, with high quality presentations.

Deployment:

• Management - product personnel briefed, performing & motivated.
• Campaign - all activity deployed on time according to best practice.
• Performance - oversight, analysis, reaction & adaptation, with targets met.
• Communication - responding to queries & attending calls / meetings.
• Reporting - production, accuracy & commentary; punctual delivery, no errors, actionable insights.
• Quality - auditing, pacing and general checks leading to error free activity.

TO BE SUCCESSFUL IN THIS ROLE:

• 3-6+ years of Paid Social media experience.
• A positive, flexible, can-do attitude.
• Ability to coordinate and prioritise multiple tasks simultaneously.
• Self-motivated and proactive.
• Confident, approachable, and able to build strong relationships.
• Confidence in creating and editing compelling content.