OUR VISION

We’re building a future where protecting your family with life insurance is intuitive, inclusive, and immediate. By removing friction, increasing trust, and leading with innovation, Neilson aims to grow our customer impact with simplicity and accessibility at the heart of everything we do.
Job Description

ABOUT THE ROLE

We’re looking for a talented and experienced Direct Response Copywriter to join our Creative team, working exclusively on Neilson’s life insurance lead generation campaigns across the UK, Canadian and Australian markets.
This is a dedicated creative role focused on writing high-performing paid social ad copy that drives lead generation at scale. You don’t need experience in life insurance – we’ll teach you that. What matters is that you already know how to write scroll-stopping, emotionally resonant copy that converts audiences into qualified leads.
The right candidate knows how to capture attention in a noisy social feed, hook people emotionally, and guide them toward action.

KEY RESPONSIBILITIES

• Write attention-grabbing hooks and conversion-focused paid social copy across Facebook, Instagram, TikTok, and other platforms
• Craft compelling primary text, headlines, and CTAs that motivate audiences to submit their information
• Develop concise, persuasive AV scripts for social video ads that maintain attention and drive lead generation
• Create multiple copy variations for A/B testing (you’ll write the copy, not set up the tests)
• Collaborate with designers and video producers to align copy with visuals and narrative flow
• Incorporate performance data (supplied by the marketing team) to iterate and optimize creative
• Build a library of proven, high-performing copy templates and emotional frameworks specific to life insurance lead generation
  Qualifications

SUCCESS IN THIS ROLE MEANS

• Delivering breakthrough copy that becomes top-performing creative in our portfolio
• Understanding the emotional drivers that lead people to inquire about life insurance
• Working seamlessly with our creative and performance marketing teams
  Additional Information