Job Title: Paid Social Media Marketing Manager
Location: Birmingham
Salary: £35,000 – £42,000
Type: Full-Time, Permanent
Working Hours: Monday – Friday

ABOUT US

Vivid Ink is more than a tattoo studio—it’s a creative hub with a bold presence across the West Midlands. Known for our artistry and innovation, we’re now looking for a talented and driven Marketing Manager to help shape and expand our digital presence.

THE ROLE

As the Paid Social Media Marketing Manager, you’ll take the lead in delivering engaging, results-driven marketing campaigns across all major digital channels. You’ll manage everything from strategy to execution and reporting, working with in-house creatives to ensure every campaign reflects our brand and delivers impact. This role is ideal for someone who thrives in a fast-moving, creative environment and brings a proactive, strategic mindset to everything they do.

KEY RESPONSIBILITIES

• Plan, execute, and oversee digital marketing campaigns across Facebook, Instagram, Google, TikTok, email, and other platforms
• Manage and optimise paid media campaigns across all platforms, but with specific reference to Meta and PPC
• Report weekly and monthly on KPIs such as ROAS, CTR, CPM, CPCs, and conversions.
• Create and manage email marketing strategies that boost customer engagement and retention
• Guide and refine our social media strategy in line with brand goals
• Collaborate with other team members to deliver compelling and on-brand visuals and messaging, which can then be utilised on paid campaigns.
• Monitor, report, and analyse campaign performance using tools like Google Analytics and Meta Ads Manager
• Stay ahead of digital trends, platform changes, and competitor activity
• Lead with initiative, self-managing workflows, deadlines, and campaign progress
• Motivate through action, bringing energy, organisation, and creativity to the marketing process