SUMMARY

This role will be hybrid, in NYC. The primary role of Paid Social Media Assistant is to assist the paid social media buyers in ad trafficking, campaign setup/monitoring, reporting and billing. Support of client communication related to campaign planning, execution, and analytics cross-platform. The Paid Social Media Assistant serves as an integral part of the in-platform operations team supporting key projects and campaigns on their assigned accounts. The ideal candidate has an ability to multi-task, passion for new technology as well as media channels, and eagerness to learn and grow within the digital media team at Involved Media.

QUALIFICATIONS

• Bachelor’s degree or equivalent experience is required.
• 1-3years related work experience or internship is preferred, not required.
• Familiar with the following tools is a plus:
• Facebook Business Manager, Ads Manager, and Power Editor, Snap Ads, Twitter Ads platform, TikTok, YouTube.
• Intermediate level knowledge of Microsoft Excel, Word and PowerPoint required.
• Ability to thrive in a fast-paced environment, managing multiple projects and tight deadlines
• Personal drive for excellence, knowledge, and new skills

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Supports digital team on all aspects of paid social campaign management and ad optimization.
• Builds personal/technical expertise to establish a comprehensive understanding of client’s marketing objectives and technology platforms.
• Stays informed of the latest buying platform developments and new ad opportunities.
• Supports media buyers in pre-campaign responsibilities, including:
• Gathering creative assets and tracking instructions.
• Providing guidance on creative development, specs and best practices.
• Identifies targeting and platform opportunities based on specific brand parameters and key performance indicators.
• Assists in campaign setup and launch.
• Set up campaigns accurately, ensuring ad tags, budgets, targeting, and creative are loaded correctly into the systems.
• Ensure the creatives are approved before campaign launch date
• Assists in campaign management.
• Ensuring timely campaign optimizations
• Monitoring on target pacing
• Regular QA checks
• Coordinates campaign reporting:
• Analyzing overall campaign performance and builds custom reporting and strategies against client’s key performance indicators
• Providing ongoing campaign insights based on campaign analysis
• Participating in research compilation and findings

SUPERVISORY RESPONSIBILITIES

• This position does not have any direct supervisory responsibilities
  Qualifications: