Paid Social Media Campaign Manager at Gardens Alive Inc

Tipp City, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Jul, 26

Salary

0.0

Posted On

02 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Social Media, Meta Ads Manager, Campaign Strategy, Performance Marketing, Budget Management, ROAS Optimization, A/B Testing, Data Analysis, Google Analytics, Looker, Creative Strategy, Conversion Tracking, Attribution Modeling, Ecommerce, Direct-to-consumer

Industry

Retail

Description

Description Job Summary Gardens Alive! Inc., owner of popular gardening brands such as Breck’s, Gurney’s Seed & Nursery Co., Spring Hill Nurseries and several others, is seeking a talented, innovative self-starter to fulfill a role as a Social Media Campaign Manager. This role will be a tool to drive customer acquisition and revenue growth across our portfolio of gardening brands through strategically paid social campaigns. This role will be responsible for planning, executing, optimizing, and analyzing paid social advertising across platforms such as Meta (Facebook/Instagram), and other emerging channels. The ideal candidate combines performance marketing expertise, creative testing strategy, and strong analytical skills to scale profitable campaigns while improving customer acquisition efficiency. Essential Duties and Responsibilities Campaign Strategy & Execution · Plan, launch, and manage paid social campaigns across platforms including Facebook, Instagram, and others · Develop acquisition strategies aligned with seasonal gardening demand and promotional calendars · Manage budgets to maximize ROAS, CPA efficiency, and revenue growth · Build full-funnel campaign structures including prospecting, retargeting, and retention campaigns Optimization & Testing · Conduct ongoing creative, audience, and bidding tests to improve campaign performance · Optimize campaigns based on ROAS, CPA, CTR, conversion rate, and LTV · Develop structured A/B testing frameworks for creatives, messaging, and offers · Identify and scale winning creatives and audiences Creative Collaboration · Partner with the creative and brand teams to develop high-performing ad creative · Provide clear creative briefs based on performance data and audience insights · Ensure ads align with brand voice and seasonal gardening themes Data & Performance Analysis · Monitor daily campaign performance and provide actionable insights · Build reports and communicate performance trends · Provide recommendations to improve overall paid media efficiency and growth Cross-Team Collaboration · Work closely with ecommerce, creative, and analytics teams to align acquisition strategies · Support integrated campaigns with email, search, and print channels · Coordinate campaign timing with product launches and promotional events Requirements Knowledge /Skills/Abilities · 1+ year of paid social media advertising experience · Strong expertise in Meta Ads Manager (Facebook & Instagram) · Experience managing six-figure+ monthly ad budgets · Proven track record improving ROAS and lowering CPA · Experience with conversion tracking, pixel implementation, and attribution · Strong analytical skills with experience using tools like Google Analytics, Looker, or similar · Ability to interpret data and translate insights into actionable campaign improvements Preferred Qualifications · Experience in ecommerce or direct-to-consumer brands · Familiarity with seasonal retail or gardening/home categories · Experience advertising on Pinterest, TikTok, or other emerging platforms · Knowledge of creative testing frameworks and performance creative strategy · Experience with feed-based dynamic ads and catalog campaigns Key Performance Indicators (KPIs) · Return on Ad Spend (ROAS) · Customer Acquisition Cost (CPA) · New Customer Growth · Conversion Rate Improvements · Campaign Scaling Efficiency Physical Requirements: · The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation. · The position is regularly required to sit at a desk/computer. Gardens Alive is an equal opportunity employer

Responsibilities

The Social Media Campaign Manager will plan, execute, and optimize paid social advertising campaigns across platforms like Meta to drive customer acquisition and revenue. This role involves collaborating with creative teams to develop high-performing ads and analyzing performance data to scale profitable campaigns.