WHO WE ARE

We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.
We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

DESIRED SKILLS:

• Platform Expertise: Deep, technical knowledge of paid advertising on key social media platforms, specifically Meta Business Suite, LinkedIn Ads, X (formerly Twitter), and YouTube
• Data & Analytics Proficiency: Advanced proficiency in Excel and Google Sheets, including the ability to create complex formulas, pivot tables, and data visualisations for performance reporting
• Content & Copywriting: Expertise in social media content curation and creation, including strong writing and editing skills tailored for different platforms and target audiences
• Proactive Industry Knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing
• Ability to work for a global company on a team that spans multiple time zones (occasional calls before or after normal work hours)
  The expected base salary for this position ranges from $75,000-$126,000. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates may be eligible to receive a discretionary bonus based on role and level
  

  LI-Hybrid

OBJECTIVE/PURPOSE OF THE ROLE

The primary objective of the Paid Social Media Manager is to deliver strategic paid social campaigns that achieve projected KPIs for client-integrated campaigns within our NA region. This role involves developing and managing campaigns, analysing performance data and providing actionable insights. The Paid Social Media Manager will be leading campaigns across multiple social platforms to drive lead generation, brand awareness and engagement.