Paid Social Specialist at Macys
New York, NY 10001, USA -
Full Time


Start Date

Immediate

Expiry Date

23 Oct, 25

Salary

78720.0

Posted On

23 Jul, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Media Agencies, Communication Skills

Industry

Marketing/Advertising/Sales

Description

BE PART OF AN AMAZING STORY.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

SKILLS YOU WILL NEED

  • Excellent verbal/written communication skills, including strong presentation experience.
  • Ability to work with a wide variety of stakeholders and juggle multiple projects in a fast-paced environment.
  • Analytical and creative with a quick, passionate and assertive approach.
  • Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal.
  • Ability to collaborate with cross functional internal teams and external media agencies.

ABOUT US

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

JOIN US AND HELP WRITE THE NEXT CHAPTER IN OUR STORY - APPLY TODAY!

This job description is not all-inclusive. Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Responsibilities
  • Use and analyze industry trends, performance data, and other resources to inform media strategies and optimizations.
  • Aggressively pursue and implement new media ideas and applications that build Macy’s business.
  • Partner with Communications Planning and Account Executive teams to plan seasonal campaign framework.
  • Collaborate with the media agency and media vendors to create and execute tactical media recommendations.
  • Communicate campaign media plans to internal stakeholders – strategy, tactical plan, creative examples, performance insights, etc. – in order to facilitate seamless execution.
  • Drive Macy’s total media goals by ensuring campaign media spend is efficient and effective in driving KPI performance goals – e.g. ROI, ROAS, CPC, CPM, etc.
  • Partner with media agency partners to provide actionable analysis of Social campaigns in order to optimize future campaigns based on those learnings.
  • Maintain a schedule of Social campaigns and ensure that the media agency is on time and on budget.
  • Work with the media agency on post-event analysis/insights and present to internal stakeholders.
  • Manage job entry into Macy’s Advertising System (MAS) to maintain critical budget and production tracking.
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