Company Description
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Job Description
Forbes Advisor is seeking a Paid Social Video Editor to produce high-performing video ads that directly drive measurable ROI across our paid social campaigns.
Working primarily in the Health, Insurance and Financial Services verticals, you will collaborate with the Creative Strategy Lead, media buying team, and publishing teams to deliver engaging, conversion-focused content for Facebook, Instagram, and TikTok.
You will leverage AI tools, UGC, stock footage, and motion graphics to quickly develop, iterate, and optimize ads that capture attention within seconds and communicate clear value propositions. This role is pivotal to ensuring we maximize advertising spend efficiency and rapidly scale winning creative across multiple brands and offers.

REQUIREMENTS:

• Proven experience as a video creator in a paid advertising environment, ideally in performance marketing, ecommerce, affiliate, or lead generation.
• Portfolio showcasing high-performing paid social video ads for Facebook and/or TikTok.
• Strong grasp of paid social advertising principles and video engagement strategies.
• Experience using AI tools for creative production.
• Ability to adapt style and tone to multiple brand voices and publisher identities.
• Proficiency in video editing software such as Canva, CapCut, Adobe Premiere Pro, After Effects, or Final Cut Pro.
• Attention to detail with work that meets brand and partner standards at all times.
• Familiarity with project management tools (Trello, Airtable) is a plus.
• Excellent communication skills and ability to work cross-functionally.
• Strong time management skills to deliver creative on schedule in a fast-moving environment.

• Produce and iterate paid social video ads optimized for click-through and conversion across multiple verticals.
• Rapidly translate creative briefs from the Creative Strategy team into scripts, storyboards, and final edits ready for launch.
• Leverage AI-powered video tools (e.g Runway, Pika, Sora) alongside UGC, stock content, and motion graphics to accelerate production.
• Monitor platform trends, competitor ads, and audience engagement to inspire new creative concepts.
• Ensure all videos adhere to brand and partner guidelines while aligning with best practices for Facebook, Instagram, and TikTok ads.
• Adapt and optimize content for multiple aspect ratios (1:1, 4:5, 9:16, 16:9) and placements.
• Review and interpret performance data to run structured creative tests and iterate on winning concepts.
• Collaborate with Creative Strategy and Paid Social teams to ensure timely delivery of ad assets.
• Maintain flexibility in working hours to accommodate global time zones (IST to PST).