Sleeping Giant Media is a multi-award-winning digital marketing agency with clients across the UK and Europe. We’re looking for an experienced Paid Specialist to join our team.
We champion diversity and flexibility, and we value the unique contributions of every team member. If you’re excited about tackling fresh challenges and growing your skills, we’d love to hear from you.

REQUIREMENTS

• 5+ years of hands-on experience in paid digital advertising, managing campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
• Proven expertise in both lead generation and ecommerce campaigns.
• Proven experience in a fast-paced digital marketing agency environment.
• Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).
• Proficiency in Google Ads Editor.
• Well-versed in Google Analytics.
• Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
• Experience with automation, AI-driven optimisations, and the latest paid media innovations.
• Ability to manage, mentor, and develop a team while maintaining a high standard of execution.
• Excellent written and verbal communication skills.

THE ROLE

• Develop and execute paid media strategies aligned with client objectives across multiple platforms, including Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
• Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.
• Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.
• Manage campaign budgets efficiently to maximise return on investment.
• Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.
• Stay ahead of industry trends, implementing new tools, automation, and AI-driven strategies.
• Provide expert insights and recommendations to improve client performance and contribute to business growth.
• Conduct quality assurance checks and ensure adherence to best practices.
• Mentor and support team members, fostering knowledge-sharing and professional growth.
• Represent the company as a thought leader at industry events and client meetings.

We understand the importance of flexibility and are proud to offer hybrid working arrangements. If flexibility is something you need, we’re happy to discuss how we can tailor our roles to suit you. Just get in touch at jobs@sleepinggiantmedia.co.uk.

• Please note that applicants must have the right to work in the UK.
• We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we’ll do everything we can to accommodate your needs.
• Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch