OVERVIEW

We are seeking a dynamic and strategic freelance Content Marketing Specialist to support our B2B growth efforts within the healthcare sector, with a strong focus on the pharmaceutical industry. This role is ideal for a creative yet analytical marketer who can translate complex ideas into engaging, impactful content that resonates with decision-makers. You’ll play a key role in developing and executing content strategies, managing campaigns, and elevating our brand presence across digital platforms.

• Content Development & Strategy
• Create and execute content marketing strategies aligned with business goals and audience needs in the pharmaceutical/healthcare space.
• Write clear, compelling content across formats: blogs, thought leadership pieces, white papers, webinars, case studies, email newsletters, and landing pages.
• Translate technical/clinical information and product data into engaging, accessible narratives tailored for B2B audiences.
• Conduct industry research to identify trends, customer needs, and competitor positioning.
• Campaign & Channel Management
• Plan, write, and manage email campaigns in HubSpot — from strategy to reporting and optimization.
• Develop and maintain content calendars across digital channels.
• Create and manage social media content (primarily LinkedIn, with expansion to other platforms relevant to B2B healthcare marketing).
• Manage social media campaigns and monitor engagement, CTR, and conversions.
• Ensure all content is optimized for SEO to boost organic visibility.
• Collaboration & Enablement
• Work closely with internal teams to ensure alignment with brand messaging and business objectives.
• Partner with sales and product teams to produce collateral that supports customer acquisition and retention.
• Provide performance reporting and insights using HubSpot, Google Analytics, and other analytics tools to refine content and campaign strategies.