Job Title: Part-Time Email Marketing Specialist
Location: Fully Remote
Type: Part-Time (20–30 hours/week)Brands: Asheville Dispensary & Plant Bar

ABOUT US

We’re two purpose-driven, fast-growing brands on a mission to help people feel better through conscious, modern experiences. Asheville Dispensary delivers high-quality, legal cannabis products that elevate everyday wellness. Plant Bar is reimagining what a non-alcoholic bar can be, serving specialty craft coffee, tea, and zero-proof cocktails in a space built for connection and intention.
We move fast, think big, and care deeply about what we’re building. If you want to get in early, create something meaningful, and be rewarded for going the extra mile, keep reading.

We’re seeking a creative, results-driven email marketing specialist who transforms strategy into compelling stories that drive sales. You’ll create email marketing and CRM lifecycle campaigns for both brands, crafting everything from one-off promos to automated flows. As we scale, you’ll help shape broader digital strategies, experiment with innovative ideas, and boost retention and engagement to deliver measurable business impact.

• Campaign Execution: Design, build, and execute compelling email campaigns, newsletters, product launches, and promotions for Asheville Dispensary and Plant Bar, ensuring brand voice and visual consistency.
• Automation & Optimization: Develop and optimize email templates and automated flows (e.g., welcome series, abandoned cart, win-back, upsell) to maximize engagement and conversions.
• Audience Segmentation: Create and manage targeted audience segments for personalized, high-impact messaging tailored to customer behaviors and preferences.
• Testing & Analytics: Lead A/B testing for subject lines, content, send times, and CTAs to boost KPIs (e.g., open rates, CTR, conversions, and minimize unsubscribes).
• Performance Reporting: Track, analyze, and report on campaign performance metrics, delivering data-driven insights and recommendations to enhance results.
• Cross-Functional Collaboration: Partner with design, content, retail, and e-commerce teams to align campaigns with brand goals and ensure cohesive customer experiences.
• Compliance & Best Practices: Ensure all campaigns adhere to industry regulations, particularly for cannabis marketing, and follow best practices for deliverability and engagement.
• Creative Innovation: Experiment with innovative content strategies and leverage AI tools to enhance campaign performance and streamline workflows.