KEY OUTCOMES

• Marketing Calendar Always Ahead
• Krank Brooklyn has a complete internal + external marketing calendar 6–8 weeks in advance, covering offers, events, client communications, social media themes, and email campaigns.
• Flawless Execution
• Campaigns and initiatives launch on time. To-dos are tracked, owners are reminded, and projects are managed from start to finish.
• Growth Alignment
• Marketing activity supports gym targets (leads, conversions, member retention). The coordinator contributes to hitting targets by ensuring execution.
• Eligible for a small performance spiff/bonus when key growth metrics are achieved.

SKILLS & COMPETENCIES

• Strong communicator (verbal + written).
• Must be within a 6-hour time zone overlap for easy collaboration.
• Organized, detail-oriented, proactive—keeps things moving without being asked.
• Comfortable with project management tools (Asana preferred).
• Marketing background: understands campaigns, promotions, and client communication.
• Reliable, accountable, thrives in a part-time, focused role.

ROLE PURPOSE

Ensure Krank Brooklyn always has a forward-looking, actionable marketing plan and that all campaigns are executed on time. This role is less about “creating all the marketing” and more about owning the process—planning, organizing, tracking, and ensuring things get done.

KEY RESPONSIBILITIES

• Planning:
• Meet weekly with Dan + team to map upcoming marketing pushes.
• Translate discussions into a clear calendar of campaigns, deadlines, and deliverables.
• Project Management:
• Own Asana (or similar tool): build projects, assign tasks, track progress.
• Send reminders, follow-ups, and hold the team accountable for deadlines.
• Execution Support:
• Draft and organize meeting notes into actions.
• Support 1–2 hours per week on smaller tasks (e.g., event flyers, email formatting, scheduling posts).