Partner Marketing Lead, GSIs at ANTHROPIC PBC DBA ANTHROPIC INC

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Apr, 26

Salary

320000.0

Posted On

09 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Yes

Skills

Partner Marketing, B2B Technology, Enterprise Customer Acquisition, AI Transformation, Joint Value Propositions, C-Level Engagement, Cross-Functional Initiatives, Relationship Building, Campaign Execution, Performance Measurement, Content Development, Training Materials, Program Management, Data-Driven Analysis, Communication Skills, AI Industry Knowledge

Industry

Research Services

Description

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role As a Partner Marketing Manager for Global System Integrators (GSIs) at Anthropic, you will play a pivotal role in building and scaling our partner marketing initiatives with the world's leading consulting firms and systems integrators. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Claude through these strategic partnerships. In this role, you will craft compelling joint value propositions, create executive-level marketing campaigns, and build scalable enablement programs that empower our GSI partners to successfully position and implement Claude for enterprise customers. You'll be a key connector between Anthropic's alliances organization and our marketing teams, ensuring seamless execution of high-impact programs that accelerate pipeline and revenue growth. This role requires someone who can think strategically about long-term partner relationships while also rolling up their sleeves to execute flawlessly on campaigns, events, and enablement initiatives. You'll need to balance the art of relationship-building with the science of measuring marketing impact, always keeping the focus on driving measurable business outcomes for both Anthropic and our GSI partners. Responsibilities Partner Marketing Strategy & Execution Design and execute comprehensive go-to-market programs with major GSI partners, focusing on enterprise customer acquisition and AI transformation initiatives Develop joint marketing campaigns targeting C-suite and senior decision-makers at enterprise organizations, creating compelling narratives around AI transformation and business value Create repeatable marketing programs that enable GSI partners to effectively position and sell Claude-powered solutions to their enterprise clients Establish and manage joint business planning processes with key GSI partners, including quarterly planning, campaign calendars, and success metrics Collaborate with partner sales and alliances teams to identify priority accounts and develop account-based marketing strategies that leverage GSI relationships Content & Enablement Build partner messaging frameworks and create high-quality enablement materials (pitch decks, solution briefs, case studies, demo scripts) that empower GSI partners to effectively position Claude Develop and deliver partner-specific content that demonstrates the value of Claude integration across different industries and enterprise use cases Create training materials for GSI partners' go-to-market teams, including sales and marketing enablement programs Manage partner resources including brand and co-marketing guidelines, program documentation, and self-service marketing assets Program Management & Execution Lead end-to-end campaign execution with GSI partners, coordinating across product marketing, demand generation, field marketing, and events teams to ensure flawless delivery Manage partner funding programs (MDF/Co-op) and ensure ROI tracking for joint marketing investments Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI Represent Anthropic at partner events, executive briefings, and industry conferences as needed Build scalable processes and playbooks that can be replicated across the GSI partner ecosystem as we grow You may be a good fit if you Have 10+ years of marketing experience, with significant focus on partner marketing in B2B technology environments Have deep expertise building and executing partner marketing programs with Global System Integrators (GSIs), major consulting firms, or systems integrators Demonstrate strong understanding of enterprise buyer journeys and can create marketing programs that resonate with C-level executives Are skilled at developing compelling joint value propositions that articulate clear business outcomes for enterprise customers Have proven ability to manage complex, cross-functional initiatives with multiple stakeholders across organizations Excel at building trusted relationships with partner marketing and sales teams, establishing yourself as a strategic advisor Are highly organized and detail-oriented, with demonstrated ability to manage multiple programs simultaneously while maintaining quality Possess excellent written and verbal communication skills, with experience creating executive-level content and presentations Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly Strong candidates may also have Experience in the AI/ML industry or working with AI-powered products Established relationships within the GSI or major consulting firm ecosystem Proven track record launching and scaling new partner programs from the ground up Experience marketing to technical audiences as well as business decision-makers Understanding of enterprise AI use cases across different industries and functions Background in developing partner training and certification programs Experience with marketing automation platforms, CRM systems, and partner relationship management tools Track record of success in high-growth startup environments Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation. If based in Seattle or New York, this role will require traveling to the San Francisco office once a month. Additionally, this role will also require up to 20% of the time for partner meetings and partner events. Deadline to apply: None. Applications will be reviewed on a rolling basis. The expected base compensation for this position is below. Our total compensation package for full-time employees includes equity, benefits, and may include incentive compensation. Annual Salary: $255,000—$320,000 USD Logistics Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience. Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings. How we're different We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills. The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences. Come work with us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process

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Responsibilities

The Partner Marketing Lead will design and execute go-to-market programs with major GSI partners to drive enterprise adoption of Claude. This includes developing joint marketing campaigns and managing partner resources to ensure successful implementation.