Partner Marketing Manager, APAC

at  SeaLights

Tricentis is a global leader in continuous testing and quality engineering. The Tricentis AI-based, continuous testing portfolio of products provides a new and fundamentally different way to perform software testing. An approach that’s totally automated, codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality.
Widely credited for reinventing software testing for DevOps, cloud, and enterprise applications, Tricentis has been recognized as a leader by all major industry analysts, including Forrester, Gartner, and IDC. We empower innovators to push the boundaries of software testing, fostering a global community of continuous learners who pioneer AI-powered, highly performant, highly secure end-to-end testing tools that accelerate our customers’ time to market including the largest brands in the world.
What you’ll be doing
The Partner Marketing Manager role requires a strong balance of relationship building, program management, content creation, and Go-to-Market planning and execution. Close collaboration with Channel Sales will be critical for success. This role reports to the Senior Director of Partner Marketing and will work very closely with the Asia-Pacific (APAC) Marketing and Alliances teams.
We are seeking a dynamic and results-driven Partner Marketing Manager to lead partner marketing, programs and enablement initiatives within the assigned Asia-Pacific region. This role is a hybrid position that combines elements of partner program management, partner marketing, and enablement. The successful candidate will work closely with our partners to drive joint marketing activities, enable their sales teams, and accelerate revenue growth.

In this role, you will be expected to:

• Develop, execute, and measure integrated partner marketing campaigns to drive pipeline and revenue with partners in key APAC countries
• Align with Tricentis partner team and strategic partners to drive demand generation through executing joint partner marketing activities. Sample tactics include, but are not limited to live events, webcasts, industry events, hospitality, digital marketing, content creation and syndication, joint sales play development
• Analyze lead flow while constantly exploring and testing new ways to drive more pipeline with and for partners
• Manage events of all sizes including small, curated events, roadshow lunch and learns, and partner presence and sponsorship at our regional user events.
• Partner GTM – Build yearly and quarterly Go-to-Market strategies and campaign plan for the team and relevant partners. Communicate full scope of resources and support that Tricentis offers to partners.

Requirements :

• Partner-Focused: Possess an expert understanding of how to drive pipeline and joint activities with and through the partner ecosystem. Experience working with global and regional system integrators and ISVs. (Accenture, Cognizant, SAP, etc.)
• Enterprise Technology Experience: Background in a B2B environment, high-tech products/services required; enterprise software experience preferred.
• Program Builder: Understand how to build and optimize global partner programs that can be executed regionally.
• Excellent Communicator: Public speaking experience, comfortable with executive audiences, and ability to influence decision-makers.
• Analytical: Experience collecting and analyzing data from a variety of sources to make informed business decisions and/or recommendations.
• Innovative & Impactful Partner Marketer: Have a strong understanding of best-in-class marketing techniques and apply them to partner needs. Generate fresh ideas for partner led marketing offerings and continue to develop new methods and approaches.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or related field
• 7-8 years of marketing experience in a fast-paced and dynamic work environment. At least 3 years of partner marketing experience
• Able to work a flexible schedule to align with global teams, as needed
• Understanding of partner ecosystems, including GSI and SI models
• Enterprise Technology Experience: Background in a B2B environment, high-tech products/services required; enterprise software experience preferred

Why Tricentis?
Tricentis Core Values:

At Tricentis, we strive for success while inspiring those around us by knowing what we need to achieve and how we’ll achieve it. Our core values serve as our guiding light to drive our every action and define our ways of working so that we can create and enjoy a successful journey and reach higher heights together.

• Demonstrate Self-Awareness: Own your strengths and limitations.
• Finish What We Start: Do what we say we are going to do.
• Move Fast: Create momentum and efficiency.
• Run Towards Change: Challenge the status quo.
• Serve Our Customers & Communities: Create a positive experience with each interaction.
• Solve Problems Together: We win or lose as one team.
• Think Big & Believe: Set extraordinary goals and believe you can achieve them.

We offer:

• Market conform salary, performance bonus and restricted stock units
• Hybrid work arrangement (3 days return to office)
• Favorable working atmosphere in a rapidly expanding company
• Personal and professional development
• Permanent, full-time employment

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, colour, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law

• Develop, execute, and measure integrated partner marketing campaigns to drive pipeline and revenue with partners in key APAC countries
• Align with Tricentis partner team and strategic partners to drive demand generation through executing joint partner marketing activities. Sample tactics include, but are not limited to live events, webcasts, industry events, hospitality, digital marketing, content creation and syndication, joint sales play development
• Analyze lead flow while constantly exploring and testing new ways to drive more pipeline with and for partners
• Manage events of all sizes including small, curated events, roadshow lunch and learns, and partner presence and sponsorship at our regional user events.
• Partner GTM – Build yearly and quarterly Go-to-Market strategies and campaign plan for the team and relevant partners. Communicate full scope of resources and support that Tricentis offers to partners