Partner Marketing Manager (ASEAN/APAC) at The Channel Company

Petaling Jaya, Selangor, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

19 Aug, 26

Salary

0.0

Posted On

21 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Partner Marketing, B2B Marketing, Campaign Management, Demand Generation, Stakeholder Management, ROI Tracking, Project Management, MDF Management, Salesforce, Marketo, Digital Marketing, Event Marketing, Pipeline Development, Analytical Skills, Relationship Management, Content Alignment

Industry

Advertising Services

Description

About the role The Partner Marketing Manager works with partners to consult on marketing strategies, develop effective campaigns, and deliver measurable ROI. This role is responsible for driving end-to-end partner and vendor co-marketing execution across the ASEAN region, with a strong focus on generating influenced pipeline and measurable business outcomes. It combines strategic planning with hands-on campaign delivery, working closely with partners, vendors, and internal teams to align marketing initiatives with commercial priorities. The PMM acts as a central liaison across stakeholders, ensuring campaigns are executed effectively, performance is tracked rigorously, and marketing investments deliver impact. The day to day Build and manage relationships with partners, vendors, distributors, and internal cross-functional teams, acting as the key point of contact Plan and execute end-to-end partner marketing campaigns (digital, webinars, events, workshops), ensuring alignment to business priorities Drive joint co-marketing initiatives with vendors and partners to generate pipeline and demand Manage campaign execution, including content alignment, logistics, and platform delivery Monitor campaign performance, track leads and ROI, and provide regular reporting and insights Support lead management processes including hand-off, tracking, and conversion alignment Develop marketing briefs, enablement materials, and partner training sessions Manage MDF budgets and ensure effective utilisation and ROI tracking Maintain activity trackers and reporting cadence, supporting stakeholder reviews and performance discussions Proactively identify risks, resolve issues, and ensure smooth program delivery Skills/experience that you will offer: Experience: 3–5+ years in B2B marketing within IT, cloud, or enterprise technology environments Experience in Partner Marketing, Field Marketing, Campaign Management, or Event Marketing Proven track record of executing integrated marketing campaigns and driving ROI Core Skills: Strong stakeholder and relationship management across partners and matrix organisations Ability to act as a trusted advisor and influence stakeholders at all levels Solid understanding of demand generation, pipeline development, and campaign performance tracking Strong analytical skills with experience measuring marketing ROI and performance Excellent project management skills with ability to manage multiple campaigns simultaneously Technical & Functional Skills: Familiarity with marketing platforms (e.g., Salesforce, Marketo) and digital campaign tools Understanding of MDF processes and marketing budget management Knowledge of online and offline marketing channels (digital campaigns, events, content, paid media) Strong PowerPoint, Excel, and reporting capabilities Additional Strengths: Experience working with partner ecosystems and co-marketing programs High attention to detail, proactive mindset, and ability to balance strategic and hands-on execution Regional (ASEAN/APAC) experience and multilingual capability is a plus

Responsibilities

The role focuses on developing and executing end-to-end co-marketing campaigns with partners and vendors across the ASEAN region. It involves managing MDF budgets, tracking ROI, and aligning marketing initiatives with commercial priorities to drive pipeline growth.