Partner Marketing Manager, Global Strategic Accounts at Pearson
Washington, DC 20080, USA -
Full Time


Start Date

Immediate

Expiry Date

15 Oct, 25

Salary

180000.0

Posted On

17 Jul, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

WHO WE ARE

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, innovative assessments, and industry-recognized certifications—ensuring employees are equipped for the evolving demands of the digital economy.
Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.

Responsibilities
  • Develop and manage comprehensive co-marketing plans with strategic partners, aligned to business objectives and partner priorities.
  • Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, and content personalization.
  • Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.
  • Collaborate with partners on joint value propositions, messaging, and content creation (e.g., webinars, case studies, thought leadership).
  • Support enablement efforts by developing partner toolkits, sales collateral, and joint promotional materials.
  • Identify and activate new partner opportunities in alignment with ELS growth strategies.
  • Serve as the primary marketing point of contact for partners, ensuring consistent communication, alignment, and execution.
  • Leverage analytics and reporting tools to track campaign performance and ROI, providing regular reporting and insights to internal stakeholders and partners.
  • Present data-driven recommendations to senior leadership, highlighting the impact of marketing initiatives on revenue growth.
  • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
  • Manage partner marketing budgets, ensuring efficient allocation and optimization.
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