AVEVA is creating software trusted by over 90% of leading industrial companies.
Salary Range:
$113,200.00 - $188,800.00
This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and/or training.
Job Title: Partner Marketing, Senior Manager
Location: Raleigh, NC
Employment Type: Full time(Hybrid role)
Operationalize Go-to-Market (GTM) and joint marketing strategies with a focus on Schneider Electric, and cloud-based partners. Responsible for building strong relationships with alliance partners and driving go-to-market initiatives with marketing campaigns, content, and sales enablement materials to generate new customer leads and accelerate sales growth through strategic partnerships; essentially working to maximize the marketing potential of collaborations with other businesses. The ideal candidate for this role has worked in partner and/or alliance marketing organizations prior and is willing to roll up their sleeves to be involved in the daily marketing of the partner community.

Key Responsibilities:

• Partner Identification and Development:
• Initiate contact and build relationships with key decision-makers at partner companies.
• Marketing Strategy and Execution:
• Work closely with key stakeholders across AVEVA and SE to drive cross functional collaboration with extended teams to better plan and execute joint campaigns and initiatives.
• Develop comprehensive alliance marketing plans aligned with and supporting overall company strategy.
• Create marketing campaigns, including content, messaging, and promotional materials.
• Manage the execution of joint marketing initiatives across various channels (digital, events, PR where applicable).
• Collaborate with internal teams (product, sales, marketing, campaign managers, events) to ensure seamless integration of partner initiatives.
• Work with marketing on external-facing joint-marketing activities including events, thought leadership, content creation, email marketing, webinars, promotion planning, etc. to make sure they are aligned to partner program go-to-markets.
• Work with marketing to design program-specific content as appropriate.
• Partner Enablement and Support:
• Conduct regular partner reviews and performance evaluations to identify areas for improvement.
• Performance Measurement and Reporting:
• Track key performance indicators (KPIs) related to partner/alliance marketing activities (leads generated, sales revenue, brand awareness).
• Analyze campaign data and provide insights to optimize future partner/ alliance marketing strategies.
• Prepare reports for senior management on partnership performance and ROI.
• Establish goals along with reporting and tracking mechanisms for partner marketing to enable data-driven decision-making.

Required Skills and Qualifications:

• Strong understanding of marketing principles and strategies
• Proven experience in developing and managing successful strategic partnerships
• Excellent communication and interpersonal skills to build strong relationships with partners
• Project management skills to execute complex marketing initiatives
• Experience in the technology sector required (Industrial Software industry experience preferred)
• Must have a growing understanding of marketing programs, events, promotions, and the development of partner-sourced lead generation/pipeline
• Analytical skills to measure and report on partnership performance
• Proficiency in CRM systems and marketing automation tools.
• 10% travel during the year.
• Bachelor’s degree in marketing, business and/or equivalent work experience
• Master’s degree preferred but not required

Desired skills:

• Strategic development of joint go-to-market (GTM) plans
• Co-branded campaign execution (email, social, events, ABM)
• Experience with Market Development Funds (MDF) and partner incentive programs
• Strong understanding of channel/alliances ecosystems (e.g., ISVs, GSIs, Cloud Providers)
• Results-Oriented – Focused on measurable outcomes and campaign performance
• Execution Excellence – Delivers high-quality work on time, even across complex, cross-functional environments
• Innovative & Insight-Driven – Explores new tools, tactics, and trends in alliance marketing
• Market & Partner Insight – Actively researches partner ecosystems, buyer behaviors, and industry developments

Marketing at AVEVA
At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.
Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
Find out more:
https://www.aveva.com/en/about/careers/
USA Benefits include:
Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.
It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.
Find out more: aveva.com/en/about/careers/benefits/
Hybrid working
By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.
Hiring process
Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.
Find out more: aveva.com/en/about/careers/hiring-process
About AVEVA
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.
We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/
Find out more: aveva.com/en/about/careers/
AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis

• Partner Identification and Development:
• Initiate contact and build relationships with key decision-makers at partner companies.
• Marketing Strategy and Execution:
• Work closely with key stakeholders across AVEVA and SE to drive cross functional collaboration with extended teams to better plan and execute joint campaigns and initiatives.
• Develop comprehensive alliance marketing plans aligned with and supporting overall company strategy.
• Create marketing campaigns, including content, messaging, and promotional materials.
• Manage the execution of joint marketing initiatives across various channels (digital, events, PR where applicable).
• Collaborate with internal teams (product, sales, marketing, campaign managers, events) to ensure seamless integration of partner initiatives.
• Work with marketing on external-facing joint-marketing activities including events, thought leadership, content creation, email marketing, webinars, promotion planning, etc. to make sure they are aligned to partner program go-to-markets.
• Work with marketing to design program-specific content as appropriate.
• Partner Enablement and Support:
• Conduct regular partner reviews and performance evaluations to identify areas for improvement.
• Performance Measurement and Reporting:
• Track key performance indicators (KPIs) related to partner/alliance marketing activities (leads generated, sales revenue, brand awareness).
• Analyze campaign data and provide insights to optimize future partner/ alliance marketing strategies.
• Prepare reports for senior management on partnership performance and ROI.
• Establish goals along with reporting and tracking mechanisms for partner marketing to enable data-driven decision-making