RESOURCES MANAGEMENT

Management responsibility for:

• Account management of the Club’s partnership portfolio.
• Delivery of all obligations to the EFL and its partners.
• End of Season Pitch Hire calendar and delivery.
• Matchday inventory portfolio (LED and Big Screen assets, including matchday playlists), in collaboration with third-party suppliers.
• Production of bi-annual partner performance reports and internal partnership health reports.
• Ad hoc commercial events and new products/services.
• Reports to: Ben Tunnell, Head of Commercial

EDUCATION/QUALIFICATIONS/TRAINING:

• Educated to degree level in Business, Marketing, Sports Management, or a related discipline (or equivalent professional experience).
• Demonstrable track record of relevant professional training or industry qualifications in sponsorship, partnerships, or account management.
• Strong IT literacy, including Microsoft Office (Word, Excel, PowerPoint, Outlook), with advanced Excel skills desirable for reporting and ROI analysis.
• Experience using CRM platforms and project/account management software to track performance and deliver reports.
• Familiarity with digital and social media platforms as part of sponsorship activation.
• Evidence of continuous professional development, with a willingness to undertake relevant training as required.

SPECIFIC EXPERIENCE:

• Proven experience in sponsorship or commercial partnerships account management, ideally within professional sport, entertainment, or related industries.
• Familiarity with sponsorship contracts, rights packages, and activation delivery.
• Solid understanding of digital and social marketing best practices.
• Experience tracking ROI and KPIs of partnerships, and producing high-quality performance reports for clients.
• Confidence in delivering account reviews and presenting bi-annual reports to senior stakeholders.
• Experience using project management and reporting tools/software to aid in the delivery and tracking of partnership programmes.
• Experience in planning and delivering commercial events and/or hospitality activations desirable.

ABILITIES/SKILLS/KNOWLEDGE:

• Strong organisational and project management skills, able to manage multiple accounts and deadlines effectively.
• Excellent interpersonal and communication skills, with the ability to build and influence relationships with senior stakeholders.
• Creative flair and confidence to develop innovative partner activations.
• Proactive, collaborative, and resilient team player with a positive attitude.
• Strong attention to detail and ability to work under pressure in a fast-paced environment.
• Commercially minded with an understanding of how partnerships drive mutual value.

JOB PURPOSE

The Partnerships Executive will be responsible for the day-to-day management and delivery of Luton Town Football Club’s commercial partnerships, including Club Partners, Advertisers, and Business Club members. Reporting into the Head of Commercial, the role will focus on building strong relationships, delivering contractual rights, and creating engaging activation programmes that consistently exceed partner objectives. The successful candidate will manage a portfolio of partnerships and commercial events, ensuring a best-in-class service that drives measurable value for both partners and the Club. This role will also contribute to the wider commercial strategy by supporting business development activity, tracking partnership performance, and ensuring that the Club’s partners are fully engaged on the journey towards Power Court in 2028/29.