WHAT YOU’LL DO
As the Partnerships Manager, you will play a pivotal role in driving growth and expanding our footprint within the partner ecosystem. You will be responsible for building and maintaining strategic relationships with key partners, such as Salesforce and AWS, to drive revenue, deliver a best-in-class partner experience, and strengthen our partnership ecosystem.
You will serve as a liaison between Sprout Social and partners, mutual customers, and prospects, ensuring alignment on sales goals and joint initiatives. This role will have full ownership of the partnership strategy, execution, and results for the entire Asia Pacific (APAC) region.
- Develop and execute a regional strategy and business plan to strengthen Sprout Social’s relationship with Salesforce and AWS, focusing on tailoring go-to-market strategies for diverse APAC markets, prioritizing which partners to focus on, and ensuring effective sales enablement & alignment
- Become a subject matter expert on the APAC partner ecosystem, especially Salesforce and AWS, understanding their specific functionalities, programs, and mechanisms to drive meaningful revenue impact to Sprout Social and sequencing which partnerships to pursue
- Act as the primary point of contact and relationship owner for key partner stakeholders as well as for Sprout Social’s field teams operating within the APAC region
- Drive incremental revenue across the APAC region by identifying and creating joint opportunities, running localized co-selling campaigns, and building a robust pipeline
- Achieve quarterly and annual sales targets by leveraging partners’ customer bases and market reach within the region
- Track key performance indicators to evaluate partnership success, such as joint pipeline creation, revenue growth, and partner engagement
- Work cross-functionally with other teams at Sprout Social, to build and strengthen the partnership, champion APAC partner needs and opportunities, and enhance awareness of our joint value propositions both externally and internally
- Partner with the marketing team to plan and execute virtual and in-person partner events and marketing campaigns. Track and report the results of each marketing initiative.
The minimum qualifications for this role include:
- 5+ years of experience in sales or business development roles in the SaaS industry
- 3+ years working within SaaS partner ecosystems
- Proven ability to manage and grow relationships with external and internal stakeholders
- Excellent communication and presentation skills, with the ability to influence C-Level executives, front-line managers, and individual contributors
- Results-driven mindset with a collaborative approach to teamwork
- Superb project & program management skills
- Humble hunger to improvise, adapt, and overcom
Preferred qualifications for this role include:
- Can show experience or exhibit the capabilities to build meaningful partner relationships with complex and sophisticated organizations
- Highly independent and self-motivated with the ability to proactively seek out solutions and opportunities
Within 12 months, you’ll make this role your own by:
- Tapping into the full potential of Alliance and Channel partners
- Creating strong relationships with sellers at our partners and build Sprout Social’s brand and reputation inside their walls
- Optimizing and managing additional Alliance and Channel partners to expand Sprout’s reach and drive more revenue and continually evaluate potential new partners
- Co-sell and account map to identify and drive sourced opportunities and pipeline from partner