Pay Per Click (PPC) Specialist at Informa

George Town, Penang, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

25 May, 26

Salary

0.0

Posted On

24 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

PPC Campaign Management, Google Ads, Microsoft Ads, Outbrain, Keyword Research, Audience Analysis, Ad Copywriting, Performance Monitoring, CTR Optimization, CPC Optimization, Conversion Rate Optimization, ROI Analysis, Ad Creative Optimization, Digital Marketing, Analytical Mindset, B2B Marketing

Industry

Information Services

Description

Company Description Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. For more information, visit informatechtarget.com and follow us on LinkedIn Job Description This role is based in our Menara Skymind office. We are seeking a highly skilled and results-driven PPC Specialist to join our Ad Operations team. This role will focus on managing and optimizing pay-per-click campaigns across various platforms to support the growth of our B2B digital services. The ideal candidate will have a strong analytical mindset, a passion for digital marketing, and experience working with enterprise technology audiences. Key Responsibilities: Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Microsoft Ads, Outbrain, and other relevant channels. Review and optimize PPC campaigns to ensure the profitability of campaigns and landing page quality. Conduct in-depth keyword research and audience analysis to create targeted campaigns that align with Informa TechTarget’s business objectives. Write compelling ad copy and collaborate with the content team to ensure alignment with brand messaging and campaign goals. Monitor and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI, to identify areas for improvement. Optimize ad creatives to maximize conversions and improve user experience. Stay up-to-date with industry trends, platform updates, and best practices to ensure campaigns remain competitive and effective. Collaborate with internal teams, including marketing and sales, to align PPC strategies with broader business goals. Prepare detailed performance reports and present insights and recommendations to stakeholders. Qualifications Degree in Marketing, Business, or a related field. 2+ years of experience managing PPC campaigns, preferably in a B2B or enterprise technology environment. Proficiency in Google Ads, Microsoft Ads, LinkedIn Ads, and other PPC platforms. Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world

Responsibilities

This role involves developing, implementing, and managing pay-per-click campaigns across platforms like Google Ads and Microsoft Ads to support B2B digital services growth. Key tasks include optimizing campaigns for profitability, conducting in-depth keyword research, writing compelling ad copy, and analyzing performance metrics like CTR, CPC, and ROI.