Бренд-менеджер, Москва at PepsiCola Bottling Company of New York Inc

Moscow, Moscow, Russia -

Full Time

Start Date

Immediate

Expiry Date

10 Jan, 26

Salary

0.0

Posted On

12 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Development, Marketing Activation, Consumer Insights, Data Analysis, Commercial Strategy, P&L Management, Time Management, Communication Skills, Analytical Thinking, Creative Thinking, Entrepreneurship, PowerPoint, Excel, Nielsen, English Proficiency

Industry

Food and Beverage Services

Description

Обязанности: Drive and contribute to "Agusha" brand development vision, strategy, and execution program by creating and delivering on short- and long-term company and brand plans that provide a sustainable, consistent, and healthy business results Develop and execute marketing activation programs to drive shopper/consumer engagement and maximize conversion Lead development of the commercial strategy for the new products / packaging /digital/ in-store support / including pricing & PPA Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company), Business reviews lead on regular basis Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and contribute to full year activation calendar Support Senior Brand Manager and contribute to Brand strategy & Inno pipeline Demand planning & control for assigned sublines/projects P&L management A&M planning & control Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms Требования: Recent 2+ years + of marketing experience preferably in brand development & deployment University Degree & passion in marketing Have proven examples of leadership & influence/collaboration skills Have strong time management capabilities and communication skills Perfect balance of analytical & creative thinker, transforming data & killer consumer insights into creative business solutions & actions Entrepreneurship & business growth-oriented mentality PowerPoint, Excel proficient user, Nielsen advanced user Upper-Intermediate and higher in English

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Responsibilities

The role involves driving the brand development vision and executing marketing activation programs to enhance consumer engagement. Additionally, it includes developing commercial strategies for new products and managing the brand's Annual Operating Plan.