Старший бренд-менеджер, Москва at PepsiCola Bottling Company of New York Inc

Moscow, Moscow, Russia -

Full Time

Start Date

Immediate

Expiry Date

05 Apr, 26

Salary

0.0

Posted On

05 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Marketing Strategies, Product Development, Consumer Insights, Analytical Skills, Communication Skills, Project Management, Teamwork, Trend Analysis, Financial Reporting, Budget Management, Consumer Trends, English Proficiency, MS Power Point, Excel Skills, Photoshop, Illustrator

Industry

Food and Beverage Services

Description

Обязанности: Temporary replacement Marketing strategies and engagement platforms for "Agusha" products and Innovations New product development including concept, pack design, formula, artwork approval, P&L management incl. COGS formulation Contribute to development of long-term and annual strategies and growth programs, co-lead of investment and innovation pipeline Initiate and manage brand research projects Monitoring and deep-dive analysis of brand performance data (market data, internal and sell-out data, consumer data, etc) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development Brand AnM budget management and financial reporting Communication strategy development and execution Brand Visual Identity development in cooperation with Design team Constant consumer/marketing-related trend watching Требования: Recent 5 years experience in FMCG in marketing, brand management Product development experience: concept writing; consumer insights analysis; business case management, retail business specifics understanding Strong communication skills; ability to efficiently operate and achieve results thru teamwork Good analytical skills; high accuracy; ability to work with big amount of data Excellent time and project management skills; ability to prioritize tasks and engage other people to meet deadlines; High passion to brand building and marketing, constant search for new techniques/technologies to make work more efficient Good knowledge of consumer/media/advertising/design/cultural trends; Strong motivation to learn and gain marketing and beverage category expertise; English: advanced written and verbal Advanced MS Power Point; Excel skills; Photoshop/Illustrator (would be an advantage) Being ready to business trip

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Responsibilities

The role involves developing marketing strategies and managing new product development for 'Agusha' products. Additionally, the candidate will monitor brand performance data and manage the brand budget.