Руководитель отдела по маркетинговой стратегии,, Москва Ленинградский пр. at PepsiCola Bottling Company of New York Inc

Moscow, Moscow, Russia -

Full Time

Start Date

Immediate

Expiry Date

10 Oct, 26

Salary

0.0

Posted On

12 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Leadership, Portfolio Strategy, Integrated Commercial Planning, Omnichannel Execution, Annual Operating Plan, Stakeholder Influence, Commercial Acumen, Change Management, Data-Driven Decision Making, English Proficiency, Market Analysis, ROI Optimization

Industry

Food and Beverage Services

Description

Обязанности: The Po1 Marketing Strategy Lead is a senior role in Russia PepsiCo Marketing Community, designed for a visionary marketer who thrives at the intersection of strategic thinking and execution. This individual will shape the future of our portfolio, by leading ICP process & Implementation of Key Transformation initiatives like Growth Navigator mindset and will be responsible for finding balanced cross-category solutions, to make sure our marketing agenda is human centric, ambitions, sharply focused & actionable. This is more than a role, it’s an opportunity to redefine how we win in the market, influence at the highest levels, and leave a lasting impact on the business. 1. Strategic Leadership & Growth Acceleration Define and refine the Po1 portfolio strategy, identifying high-potential growth opportunities and setting clear & balanced priorities Lead the E2E ICP (Integrated Commercial Planning) process, ensuring seamless alignment across categories & fucntions Architect the TCP strategy, optimizing omnichannel execution (In-store, AFH, E-commerce, Events). 2. Marketing Operational Excellence Spearhead the Annual Commercial Planning (ACP) and Annual Operating Plan (AOP), acting as the marketing function’s strategic anchor. 3. Execution & Stakeholder Influence Own end-to-end strategic projects—from vision to measurable impact—ensuring flawless execution and agile course-correction. Adapt global strategies to local markets, balancing scalability with relevance. Требования: Требования 1. Experience & Expertise 10+ years in Marketing, trade marketing, or commercial roles, preferably in FMCG or high-growth sectors. Proven track record of designing and executing portfolio strategies that deliver revenue, market share, and brand equity growth. Deep understanding of integrated planning (IBP, AOP, PSP/ICP) and omnichannel go-to-market models. 2. Leadership & Skills Strategic Brilliance – Ability to turn complexity into clarity, with a data-driven yet creative approach to growth. Executive Presence – Inspires confidence at the C-level; adept at navigating matrixed organisations and influencing without authority. Commercial Acumen – Balances long-term vision with short-term pragmatism, always tying strategy to ROI. Change Agent Mindset – Thrives in transformation, championing new ways of working while respecting operational realities. 3. Personal Attributes Unwavering curiosity – Challenges the status quo and spots opportunities others miss. Resilient leader – Balances ambition with empathy, fostering high-performance cultures. Eloquent communicator – Master storyteller in English (C1+), capable of distilling strategy into compelling narratives.

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Responsibilities

The role involves defining the Po1 portfolio strategy and leading the Integrated Commercial Planning (ICP) process to drive growth. The lead will also oversee annual commercial planning and optimize omnichannel execution across various categories.