JOB OVERVIEW

Performance Data Analyst required for a progressive manufacturing & retail business.
An exciting opportunity has arisen for a Data and insights Analyst to join a small, friendly marketing team based near Swaffham. This role is ideal for a data-driven professional with a background in digital marketing, or marketing analytics, looking to shape the future of measurement and insights within a progressive and dynamic local business.
The ideal candidate will have at least 12 months’ experience in a similar analytical role, although entry-level graduate candidates with a strong aptitude for statistics, analytics or measurements & insights are also welcome to apply.

KEY RESPONSIBILITIES FOR THIS MARKETING DATA ANALYST ROLE:

• Working closely with the Head of Marketing, design, collate and interpret data sets and performance reports, continually improving depth of insight to grow the business.
• Manage the PPC account, undertaking daily budget and performance decisions based on keywords, ad copy and campaigns across Google and Meta (Bing and Programmatic)
• Reviewing marketing channel and sales conversion performance by customer type, product, seasonality, lead and cost dynamics
• Provide daily, weekly and monthly dashboard updates for the marketing team and senior stakeholders
• · Champion the performance forecasting process by preparing data sets, based on historic performance and future ambitions
• Monitor and review targets for the PPC channel to support the formulation of SEO and paid social targets
• Highlight correlations, trends and insights based on a wide range of data sources using the in-house ERP system, Google Analytics and other digital tools (e.g. Screaming Frog, SE Ranking).

EXPERIENCE & SKILLS REQUIRED FOR THIS PERFORMANCE ANALYST ROLE:

• A bachelor’s degree or equivalent qualification in Data Analytics, Marketing, Business, or related subjects containing statistical training
• Strong analytical mindset with the ability to gather and interpret data to generate insights
• Familiarity with advertising and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads)
• Familiarity with business analytics tools (Looker, Tableau, Amplitude or other AI-driven insights)
• Excel proficiency: Advanced skills required, including macros, pivot tables, formulas, and data visualization.
• Effective communication, writing, and teamwork skills to collaborate across teams
• A positive attitude and eagerness to learn and grow in a fast-paced environment