Performance & Growth Marketing Lead at Arab Bank

Jordanów, Lesser Poland Voivodeship, Poland -

Full Time

Start Date

Immediate

Expiry Date

27 Apr, 26

Salary

0.0

Posted On

27 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Growth Marketing, Data Analysis, Team Leadership, Communication Skills, Digital Marketing, SEO, SEM, Social Media, Email Marketing, Project Management, Customer Engagement, A/B Testing, Market Research, CRM Tools, Budget Management, Innovation

Industry

Banking

Description

Accountabilities & Key Roles: • Develop and execute comprehensive performance and growth marketing strategies to drive customer acquisition and retention. • Lead a team to implement data-driven marketing campaigns across digital channels, optimizing for ROI and engagement. • Collaborate with cross-functional teams including Product Development, IT, and Customer Service to align marketing strategies with broader organizational goals. • Monitor and analyze marketing metrics to determine effectiveness of campaigns and make necessary adjustments. • Manage budgets and forecasts related to performance marketing and growth initiatives. • Drive innovation in marketing tactics leveraging the latest trends in digital marketing and growth hacking. • Conduct market and competitor research continuously to identify new growth opportunities. • Implement and refine SEO/SEM strategies to improve search rankings and increase traffic to online properties. • Utilize CRM tools and analytics to track customer engagement and conversion rates effectively. • Develop a framework for continuous A/B testing to optimize marketing content and distribution strategies. • Lead initiatives to improve customer experience across all digital platforms and build brand loyalty. • Establish partnerships with external media and digital platforms for extended reach and engagement. • Create and present performance reports to senior management highlighting key insights and future strategies. • Ensure compliance with regulatory standards in all marketing communications and strategies. • Develop training programs to enhance team's skills on the latest marketing tools and platforms. Job Requirements: Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred. Experience: 4-7 years of experience in performance marketing or a related field, with a track record of leading successful initiatives. • Strong analytical skills with proficiency in data analysis tools such as Google Analytics and CRM systems. • Proven ability to lead and motivate a team to achieve strategic goals. • Excellent communication skills, both verbal and written, with ability to present ideas clearly and effectively. • Expertise in digital marketing channels including SEO, SEM, social media, and email marketing. • Innovative mindset with ability to stay updated on industry trends and apply them to marketing strategies. • Effective project management capabilities with ability to handle multiple priorities and deadlines.

Responsibilities

The Performance & Growth Marketing Lead will develop and execute marketing strategies to drive customer acquisition and retention while leading a team to implement data-driven campaigns. They will also collaborate with cross-functional teams and monitor marketing metrics to optimize campaign effectiveness.