Location: Amsterdam, North Holland, Netherlands
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Agency: Initiative - Netherlands
Ref#: 17205
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Type of Contract: Regular
Initiative is a proud member of IPG Mediabrands, a division of the Interpublic Group. We work in close collaboration with our affiliate companies—Kinesso and Yune—to create exceptional marketing campaigns for our clients. Initiative’s agency scope for Nike in EMEA includes the planning, execution and implementation of multiple campaigns, their associated timelines and deliverables in line with our planning process.

DESIRED SKILLS & EXPERIENCE

• Experience with within an agency environment required.
• Advanced/Cutting Edge knowledge of Google, Facebook, Display vendors.
• Advanced understanding of accelerating client sales through both paid channels.
• Demonstrable experience working on enterprise level eCommerce media accounts with large ($1m+) budgets.
• Proven ability to understand high-level client goals and how they translate into eCommerce strategy when applied via online technologies.
• Demonstrating critical thinking & problem solving on a daily basis.
• Excellent presence and presentation skills.
• Excellent writing skills with an attention to detail.
• Proficiency in Microsoft Excel is required.
• Working knowledge of Word and PowerPoint.

As Performance Manager, you will have responsibility for:

• Coordinate and optimize weekly and monthly client performance reporting
• Continual evaluation of digital marketing strategies to identify opportunity for competitive advantage for our client.
• Liaison between digital channel teams to help contribute towards a multi-channel performance approach/strategy.
• Mastering, identifying and communicating trends in retail and client industries.
• Establishing current and long-term goals and objectives performance campaigns.
• Coordinate and optimize monthly performance ROAS forecasting
• Lead recommendations for division of budget - accounting for media spend, agency fees, tracking fees, etc.
• Creating and presenting case studies, POVs, etc.
• Analysing digital channel planning budgets of assigned campaigns to identify strengths and weaknesses and ensures proper financial allocation.
• Analysing retail sales reports.
• Expressing differences in Media Metrics.
• Participating in discussions on attribution, audiences and intent internally and externally.
• Demonstrating a clear point of view on the value of D2C commerce and on the future of eCommerce for clients.
• In close alignment with the Director of Marketplace: Manage investment plans vs monthly actuals and recommendations on investments, between INI channels and partners (Awin)