SKILLS AND QUALIFICATIONS:

• Experience in Performance Management or Digital Account Management: 3+ years of experience in a performance management, digital marketing, or account management role, preferably in the automotive, digital marketplace, or related industry.
• Strong Analytical Skills: Proficiency in data analysis, performance metrics, and KPI tracking to assess and improve client performance. Experience with Google Analytics, Excel, and data visualization tools is essential.
• Digital Marketing Knowledge: Solid understanding of SEO, SEM, social media, and digital advertising best practices. Experience with Google Ads, Facebook Ads, or other PPC platforms is a plus.
• Client Relationship Management: Proven ability to build and maintain strong client relationships, with a focus on delivering exceptional service and support.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present data-driven insights and recommendations in a clear, persuasive manner.
• Product Knowledge and Training Skills: Ability to quickly learn and master our platform and tools. Experience in training clients or end-users on product features and best practices.
• Results-Driven Mindset: A proactive, goal-oriented approach with a focus on driving measurable results and continuously improving performance.
• Problem-Solving Abilities: Strong problem-solving skills, with the ability to diagnose issues, identify solutions, and guide clients through the implementation process.
• Project Management Skills: Ability to manage multiple client accounts and projects effectively, ensuring timely delivery and attention to each client’s specific needs.

PREFERRED QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Business, or Related Field.
• Experience in the Automotive or Online Marketplace Industry: Prior experience working in the automotive, online marketplace, or related industries is highly desirable.
• Familiarity with Automotive Dealership Operations: Knowledge of dealership operations, automotive inventory management, or retail strategies is a plus.
• Certification in Google Analytics, Digital Marketing, or Similar: Certifications in Google Analytics, Google Ads, or similar digital marketing programs are beneficial.

ROLE OVERVIEW:

We are looking for a results-driven Performance Manager to join our team and help our clients maximize the value of their digital marketing and inventory management strategies. In this role, you will work closely with automotive dealerships, providing data-driven insights, recommendations, and guidance to optimize their online presence, enhance performance, and improve ROI. The ideal candidate will have a strong background in performance analysis, digital marketing, and account management within the automotive or online marketplace industry.

KEY RESPONSIBILITIES:

• Client Performance Analysis and Optimization: Analyze dealership performance across digital channels (e.g., website, inventory, online listings) and identify areas for improvement. Provide actionable insights to help clients optimize their digital strategies and increase visibility and leads.
• Data-Driven Recommendations: Use data and analytics to assess client performance and provide recommendations on advertising spend, inventory management, content quality, and listing optimization to maximize ROI.
• Digital Marketing Support: Collaborate with clients to implement best practices for SEO, SEM, social media, and digital advertising. Guide them on effective use of digital marketing channels to drive customer engagement and conversions.
• Product and Platform Training: Train clients on how to use our platform effectively, including inventory management tools, analytics dashboards, and other features to help them achieve their performance goals.
• Relationship Management: Build and maintain strong relationships with clients, acting as a trusted advisor. Conduct regular meetings to review performance, discuss goals, and offer support to address any challenges.
• Customized Reporting and Insights: Prepare regular performance reports, highlighting key metrics, trends, and areas of success or improvement. Share insights with clients in a clear, actionable manner to help them achieve their business objectives.
• Cross-Functional Collaboration: Work closely with internal teams, including sales, marketing, and product development, to align on client needs and ensure a seamless customer experience. Provide feedback to the product team to help drive improvements based on client experiences.
• Industry Knowledge and Best Practices: Stay up-to-date on industry trends, automotive marketplace developments, and digital marketing best practices to proactively offer clients new strategies and solutions for competitive advantage.