Performance Marketer at Cactus Communications Services Pte. Ltd.

Astana, , Kazakhstan -

Full Time

Start Date

Immediate

Expiry Date

10 May, 26

Salary

0.0

Posted On

09 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Marketing, Analytics, GA4, A/B Testing, VWO, Hotjar, Google Ads, Naver Ads, Kakao, Bing, Meta, LinkedIn, Project Management, Communication, SEO, Marketing Automation

Industry

Software Development

Description

Overview CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Seoul office based on business requirements or for company/team events. Cactus Communications is a leading global scientific communications and technology company that collaborates with researchers, universities, publishers, funders, and enterprises to accelerate scientific research and improve the quality of research publications. Our brands include Editage, Paperpal, Mind the Graph, Researcher. Life, and R Discovery, each designed to support researchers and academia in publishing their research papers successfully in high impact journals. We are seeking a highly motivated and experienced marketing professional with paid marketing experience to lead the marketing and growth initiatives for Cactus Communications in Korea. This is a critical role responsible for driving new client acquisition, brand awareness and growth for our products and services portfolio within the Korean retail market. The Paid Marketing Manager will be responsible for planning, executing, and optimizing paid marketing campaigns across various channels, including Google, Naver, Kakao, Bing, Meta etc. The ideal candidate will have a strong background in performance marketing and analytics, with experience using GA4, and a keen appetite for experimentation, utilizing tools like VWO and Hotjar to analyse and refine marketing strategies. Responsibilities Plan, execute, and optimize paid marketing campaigns across Google, Naver, Kakao, Bing, Meta, LinkedIn and third-party networks. Develop and implement full funnel marketing strategies to increase brand awareness, drive traffic, and generate leads. Conduct A/B testing and other experimental methodologies to optimize campaigns using tools like VWO and Hotjar. Analyse data to derive insights and make data-driven decisions to improve campaign effectiveness. Utilize analytics platforms such as GA4 to track, measure, and report on campaign performance. Manage budgets and ensure campaigns are delivered on time and within budget. Collaborate with cross-functional teams (Products, Creative Studio, Business Intelligence, etc.) to execute on the business goals. Stay updated with industry trends, best practices, and competitive landscape to identify new opportunities and improve existing strategies. Qualifications and Prerequisites Bachelor’s or master’s degree in marketing, business, or a related field. 5+ years of hands-on experience in paid marketing in the consumer space, with a minimum of 3-4 years managing Google and Naver Ads. Proven experience in planning and executing campaigns across Google, Naver, Kakao, Bing, Meta, LinkedIn, and third-party networks, with strong analytical skills using GA4 or similar analytics platforms. The candidate must also have strong reporting and dashboarding skills using tools like Excel. Experience with A/B testing and other experimentation tools such as VWO and Hotjar, combined with a deep understanding of digital marketing concepts and best practices. Strong project management skills with the ability to manage multiple campaigns simultaneously, along with a creative mindset and passion for marketing innovation and experimentation. Excellent communication (both written and spoken English) and interpersonal skills. Experience working in academia or in niche domains, with the ability to tailor marketing strategies to specialized audiences. Knowledge of SEO principles. Familiarity with marketing automation tools. Knowledge of tracking codes, HTML, JavaScript, and CMS. Benefits of this Role Include benefits for roles in US, UK, Japan, China and Korea. Application Process Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, XXX Equal Opportunity Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic. Accelerating from Anywhere As a remote-first organization, these are essential attributes we look for in all our candidates. Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently. Documenting work that brings everyone on the same page. Maturity to choose between synchronous and asynchronous collaboration. Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status. About CACTUS Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.

Responsibilities

The Performance Marketer will plan, execute, and optimize paid marketing campaigns across various channels to drive client acquisition and brand awareness. This role involves analyzing data to improve campaign effectiveness and collaborating with cross-functional teams.